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Salon Management

Meet as Strangers, Leave as Friends

by Stacey Soble | June 18, 2018

Today, all of us are part of the touchscreen generation. As a result, we have fewer face-to-face interactions and our people skills are eroding. 

There is absolutely no greater skill that can be acquired and constantly worked at, and which can have a bigger impact on us personally and professionally, than the ability to build an instant rapport with others, whether they are an acquaintance, customer, co-worker or a total stranger. No where is that skill more important than in the salon, a place where customers expect personal, human interaction. 

In his first TEDx Talk, customer service guru John DiJulius walks you through the FORD method that he and his team use at John Roberts Spas in Northeast Ohio. "If you know two or more facts from someone's FORD, you not only have a relationship, you own the relationship," DiJulius. "Because to each of us our FORD are our most important things. When you can you FORD techniques to keep the conversation on someone else, that's when the power really happens."

Watch DiJulius' TEDx to find out to start gathering FORD about your clients:

Kati Whitledge, entreprenuer, speaker, author, podcaster and owner of Be Inspired Salon in...

Salon Management

How to "Serve" as a Leader

by Kati Whitledge

As the leader of your salon, what does it mean to serve? Salon Owner and SALON TODAY Blogger Kati Whitledge explores the different ways you can serve your team members, then gives you a pep talk stressing why it's important to keep it up.

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David Tashjian and Mitch Eubanks at the front desk of the Mitchell Wade Hair Salon in Oviedo,...

Salon Management

Reinventing the Beauty Industry's Tipping Model

by Stacey Soble

When salon owner Mitchell Eubanks brings in the tipping platform Tippy, he realizes multiple benefits--he stops playing banker and saves on credit card processing fees; his stylists get their tips deposited into their bank accounts more quickly; and his clients have a convenient mechanism for tipping on their credit cards.

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