5 Ways to Reduce No-Shows in the Salon

A salon’s revenue and profitability can be significantly affected by missed appointments and last-minute cancellations. Here are five ways to reduce no-shows, including using online appointment booking.

Read more

2020 SALON TODAY 200: Customer Service

On Day 2 of the 12 Days of the SALON TODAY 200 we are proud to celebrate the 2020 honorees in Customer Service. These salon and spa teams know that how you make a client feel is as important as the precision of her cut or the dimension of her color, and they deliver on that feeling with each and every visit.

Your Clients Crave Uniqueness and are Willing to Pay for It

A new study from the UBC Sauder School of Business proves today's consumers want products and services that are customized to them, which may make you rethink some of your marketing messages.

Salon Point-of-Sale Systems Improve the Client Experience

Salon management software helps strengthen your relationship with clients by raising the bar on customer service at appointment time, as well as helping you stay connected between visits.

Send Out Some Mystery Shoppers

Do you really understand what the client experience is like in your salon? Marketing Expert Zane Hagy suggests there's a simple way to find out by sending out mystery shoppers, and it's simpler than you might think.

Why Charging Your No-Shows Makes Good Business Sense

There are those clients who only miss appointments in a true emergency, and those who are habitual offenders. Phorest's Shauna O'Halloran proves that charging a no-show fee actually boosts client retention, while protecting your business from this bad habit.

2019 Salon Today 200: Customer Service

The SALON TODAY 200 honorees, who earned top marks in Customer Service, know that the key is to deliver a consistently strong experience at every point of service, with every guest, at every visit.

Why Our Staff Stays Loyal

In her first blog, SALON TODAY 200 Honoree Christine Perkins shares her tips for developing strong employee retention.

Dos and Don’ts When Communicating with Upset Guests

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

What Pizza Can Teach You about Customer Service

Domino’s new Carryout Insurance illustrates that you have a problem when a guest is unhappy, even if it’s not your fault. The DiJulius Group demonstrates the value of having an insurance policy for your salon services.