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How to Keep Reinventing the Client Experience

Joey Coleman, author of "Never Lose a Customer Again,' will be a featured speaker in a complimentary webinar presented by ISBN. Find out how to register for the webinar, which is open to anyone.

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Disposable Towels are a Reassuring Solution for Clients Worried About Hygiene

As salons around the country are opening, they're all taking a critical look at their policies and procedures as it relates to new hygiene guidelines. Disposable towels not only save time on laundry, they offer a reassurance to team members and clients who worry about sanitation.

How One Salon Engaged its Expert Clients to Help Guide their Reopening

In Mississippi, Lisa Cochran searches her database, selects clients with expertise in social distancing and safety protocols, invites them in for a soft opening and asks them to audit her policies and procedures.

National Survey Reveals How Consumers Choose Their “Go-To” Small Businesses

The survey finds consumers are pickier when it comes to finding a hairdresser or barber than a doctor. Findings also indicate consumers are more likely to be loyal to a particular employee than the overall business.

How to Show Clients that Safety is Your Highest Priority

As salons around the country begin to reopen, clients will be looking for evidence that their safety is important to you. Now, there's a way to publicly demonstrate your team members have been trained and are adhering to recommended protocols.

The Miracle Worker: How One Salon Owner Built a Hair Extension Empire

In the posh River North neighborhood of Chicago, salon owner Ursula Sienko sat down with MODERN SALON to showcase her unique approach to her thriving extension business.

Accepting Mobile Payments With a Point-of-Sale System

How do you set up your salon to accept mobile payments? Consider using an mPOS — a point-of-sale program on a portable device that functions the same way as a register would.

5 Ways to Reduce No-Shows in the Salon

A salon’s revenue and profitability can be significantly affected by missed appointments and last-minute cancellations. Here are five ways to reduce no-shows, including using online appointment booking.

2020 SALON TODAY 200: Customer Service

On Day 2 of the 12 Days of the SALON TODAY 200 we are proud to celebrate the 2020 honorees in Customer Service. These salon and spa teams know that how you make a client feel is as important as the precision of her cut or the dimension of her color, and they deliver on that feeling with each and every visit.

Your Clients Crave Uniqueness and are Willing to Pay for It

A new study from the UBC Sauder School of Business proves today's consumers want products and services that are customized to them, which may make you rethink some of your marketing messages.