STAMP 2017: Nuovo Salon's Client Loyalty Programs

A Thoughtful Consolidation
Nuovo Salons
Sarasota, Florida
Owners: Terry McKee and James Amato

With a focus on their environmental responsibility, Nuovo Salons decided to cut their paper use by combining two marketing pieces frequently distributed during the checkout process—the referral card and the appointment card. Compact and easy to distribute, the new card provides the salon guest a reminder for her next appointment and the means to refer a friend.

Through the program, the existing guest is able to give the friend a $20 gift to experience a new service, and once redeemed, the existing guest is reward with $20 in product. On the front panel of the card, the front desk team writes the time and date of the guest’s next appointment.

“Distributing these cards consistently has led to an increase in pre-booked appointments and a number of new guests,” McKee says.

For reprint and licensing requests for this article, Click here.