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salon branding

STAMP 2020: PENZONE Salons + Spa's COVID-19 Client Communications

Throughout the shutdown and beyond, PENZONE Salons + Spas kept their clients engaged through a series of email newsletters, blogs, social posts, and virtual beauty education sessions. They even united their community with the #PenzoneStrong brand. Their COVID-19 Client Communication takes a STAMP award in our 2020 competition.

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Loving Your Brand

Is it time to retire your brand or rekindle it? The experts at IM Marketing walk you through a brand refresh as well as the rebranding process, and help you know which one is right for your business.

5 Ways to Build a Trusted Brand

As we move through this crisis, we don't know what's on the other side but a healthy and trusted personal and salon brand will be more valuable, than ever. Stylists and owners can start thinking about and implementing these steps now.

How To Pick The Best Dryer For Your Salon And Why The Choice Matters

As an owner, you no doubt obsess over every detail in your salon--from the chairs to the lighting to the paint on the walls.

Profiles in Leadership: Chad Cantu's Critical Attention to Detail

In our new Profiles in Leadership series, SALON TODAY gets up close and personal with the on-the-rise salon owner Chad Cantu, co-owner of Colorado's Chad+Co.

Should You Hire A Marketer for Your Salon?

Phorest's Chris Brennan explores how hiring a salon marketing director can help you get your brand out to the world, while showing you how you can delegate these responsibilities smoothly.

Your Best Business Asset is Your Face: How to Build Your Personal Brand

All beauty professionals need to cultivate a strong personal brand if they want to stand out--especially online. Find out why your face is the most important business asset you have and how to cultivate your own unique brand.

Announcing the 2019 STAMP Honorees

The 2019 SALON TODAY Annual Marketing Program Names 34 salon marketing idea best in class.

Bonnie Bonadeo Helps Beauty Professionals Build Successful Brands

At Data-Driven Salon Summit, the Coaches and Consultants showcases invited some of the industry's top advisers to give Ted Talk-style presentations. Here, Bonnie Bonadeo explains how she helps professionals build a better brand, and be the best leader and contributor possible.

Branding Your Salon for Excellence

In this blog, Minerva's Jeff Grissler helps salon owners understand the important role their brand plays when making a true connection to their clientele.