Dry Styling Events
Mango Salon
Richmond, Virginia
Owners:
Pat and Bobbi Heaney

Partnering with Sephora and Bumble & Bumble, Mango hosts Dry Styling Events once a month at Sephora.

“Two or three of our designers attend each event, offering advice on haircare and product recommendations while they demonstrate dry-styling techniques,” says marketing director Lynsey Glasco. “Because our relationship is so strong, the events are always held on busy Saturday afternoons or during a closed-door private event for Sephora’s most elite guests.”

Sephora promotes the events each month to its in-house e-mail lists, which gives the salon exposure to beauty-obsessed customers who become potential new guests.