Plan B, a cut and color boutique in Cambridge, Massachusetts, recently launched the Friday Night Lights service, a limited-time, partial highlight service for $49 between 5 p.m. and 9 p.m.
The amenity-free service came without cut or finish—just the highlights. For clients who wanted to self style before their exit, the salon offered blowdryers and brushes.
"We sampled this as a pre-event event, but it became incredibly popular and filled our salon with beautiful Harvard students," says owner Rick Fogarty. "It exposed our busy little salon to the street traffic below. You know what they say. 'A busy salon generates business.'"