Today's consumers today are not the consumers of yesterday. They are more resourceful, selective, technological, and accustomed to convenience. And, they are searching for salons who will actually listen to them and make genuine efforts to cater to their preferences and meet their needs. Learn to adapt like a chameleon.
What nail tech doesn't want to save time? Artist Yesica Leal Nolasco demonstrates how the smart new Gelish Go-File IQ speeds up her services.
Market your specialties with on-your-terms flexibility, powered by game-changing technology.
Benson is excited to help the emerging color technology company lead professional color in new directions while elevating the role of colorist.
For our annual technology issue, tech-focused industry leaders talk about leveraging features to stay in touch with clients, when they are in the salon and when they aren't.
American Express is helping salon owners get their businesses back on track with tips, tools, discounts and more.
Phorest Salon Software helps salons get back to business with a new reopening playbook and a host of support materials.
How and what you communicate to your clients is an essential part of your reopening plans. In his newest blog, Phorest's Chris Brennan walks through three emails you should be sending your clients, including the reopening announcement, the confirmation email & SMS and the waiting list email and SMS.
To help you prepare your strongest technology toolbox, this webinar invited five successful salon owners to share and discuss their favorite tools to grow their businesses in a challenging, ever-changing landscape.
On November 4th at 11:00 AM PT/2:00 PM ET, Salon Today Editor in Chief Stacey Soble will lead a discussion between two industry experts exploring how salon professionals can run a more efficient salon by cutting back on waste, pricing services appropriately, keeping it simple, and making it easy for teams to charge fairly so that businesses turn a consistent and reliable profit.
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