Chrystofer Benson Joins CLICS as SVP of Global Creative Direction

Globally renowned hairstylist and colorist Chrystofer Benson joins the CLICS Team, as the Senior Vice President of Global Creative Direction. Benson brings 29 years of industry experience, beginning as a stylist and salon owner, and growing in the industry as an international educator, global award winner, and internationally published editorial artist. His experience in education management, brand development, overall broad industry experience, and passion for the industry makes him ideally suited for this incredible role.

From the early days at his salon to educating and creating all over the world, Benson has been an inspiring and creative force in the industry. Hailing from Utah, Benson quickly developed a steadfast reputation for inspirational productions. These technically driven, and interactive experiences consistently inspire stylists and crowds around the world. He has led teams throughout our industry, on some of the world’s biggest stages, including London, Paris, Rome, Milan, Spain, Las Vegas, Orlando, Los Angeles, and NYC.

Since his first entry and win in 1993, Benson has participated in hundreds of hair competitions, earning more than 100 industry awards and recognitions around the globe in haircutting, hair color, styling, team, and avant-garde. In 2015, Benson expanded his passion for the industry and founded CBC Productions, a brand of artist created tools, inspiring education, and content production at the highest level seen around the world.

Benson has stood in front of hundreds of thousands of stylists over his career and is ready for this next step in his career taking his artistry to another level.

“Finding CLICS was an incredible alignment for us all,” says Benson. “I am looking forward to taking the industry by storm with this technology, exploring new creative places we can grow, and new ways to deliver information to the industry. Alongside this incredible creative team, I’m excited to share my knowledge and passion to educate, grow, inspire, and add value to the industry.”

Charles Brown, CLICS' CEO, says he's thrilled about Benson joining the CLICS Team. “I am grateful and honored to have Chrystofer join and help lead our vision of this brand to market in a special way," Brown notes. "His vision, talent, drive, passion, and true teamwork have been immediately felt. We are excited to support his new role and creative journey with CLICS and we are all looking forward to the vision, inspiration, and growth that will follow.”

Benson’s taste and technique have led him to be a recognized industry leader, educator, and influential talent. “CLICS color was developed for colorists by colorists and that’s exactly why we are so excited to have Chrystofer join the team. His award-winning expertise, color techniques, and great eye will be an outstanding asset as we work to bring awareness to our brand with education, social media, and develop new products to move the brand forward,” says Brown.

.“I am beyond excited to take on the role of SVP of GLOBAL CREATIVE DIRECTION for CLICS. To spearhead a creative team and influence the charge in modernizing education, content, and color portfolio. Our goal, together, is to elevate stylists, the brand, and our industry,” says Benson. “It’s so amazing to be in a position with a brand like CLICS that allows me to share my vision with this industry, develop a talented creative team, and together bring the brand vision to life. Beyond that, I am also thrilled to influence the development of relevant and engaging social content, shows, educational experiences and curated events.”

Benson will work closely with CLICS sales, education, marketing, and communication leads to create consistent, sharable assets via a technology driven hub, strengthening the company's position as a global brand. "What drew me to the brand is the fact that they are technology driven with an entrepreneurial spirit, and a deep passion for elevating artists in our Color. Creativity. Technology. industry. The CLICS brand itself is just so fresh in the approach, and to be a part of it at this ground level is huge," Benson says. "Now it’s time to let the industry know just what CLICS is!”

About CLICS: Created by innovators Leilani Macedo, President and Charles Brown, CEO - CLICS, LLC is dedicated to elevating beauty with color, creativity, and technology. Located in the progressive tech community of La Jolla, California, it utilizes revolutionary methods to create new expertise that automates salon systems and services to unleash the door to creativity. The CLICS® system is the industry’s first digital hair color studio for professionals powered by the CLICS® app allowing colorists to create any shade of permanent or color with the touch of a button. It completely optimizes formulation, dispensing and inventory, taking the guesswork out of haircoloring. Perfect color is just a click away.