Why Male Clients are the Salon Industry’s Most Overlooked Asset

Boulevard's director of education supplies tips on tapping into a lucrative market you may be undervaluing.
Boulevard's director of education supplies tips on tapping into a lucrative market you may be undervaluing.
A new study out of the United Kingdom shows younger males are more likely to take advantage of spa services. Find out what they want.
Visit the War Paint store and you’ll find more than makeup: A fresh trim from the mental health non-profit Lions Barber Collective, bespoke products made for your skin while you wait, an interactive virtual makeup conversation with Founder Danny Gray and much more.
Despite the pandemic, barbers, stylists and pet groomers can now access interactive premium education from anywhere in the world.
ACEing Autism is a volunteer-driven nonprofit that helps autistic children, ages 5-18, develop motor skills and improve social interaction through weekly two-hour tennis lessons.
In any industry, 25 years is an achievement but in the beauty business, where things move so quickly, Johnny B has seen sustained growth with no end in sight.
“I’m using what God gave me and what I learned early on in recovery to make great shapes and styles and to change someone’s life. That’s the power of a haircut.”
Sport Clips Haircuts’ stylists around the country will help kick off the annual “Help A Hero” scholarship campaign today as part of the company's mission to help service members and veterans take the next step toward civilian careers through education.
By interviewing two distinct populations of people—professional stylists/barbers and male clients—the Priority Male Study revealed some interesting differences about how professionals believe men think or behave versus what men say about themselves.
Men's groomer Patti Davenport, who nabbed American Crew's highest achievement for its educators, offers five tips for gaining guys.1. Request referrals. “Ask your female clients who they know, by saying ‘We have a new ...
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