877-378-8212 •
OWNER: Kristi Valenzuela

Crystal Focus Salon Coaching helps salon owners discover hidden profit potential through their front desk. We provide customized salon workshops, and have developed business training videos for both your front desk team and your stylists!

HOW WE’RE DIFFERENT: We are recognized salon industry leaders in front desk systems and solutions.

HOW WE WORK: Workshops: Start at $1,000 to $2,500 per day or you can use Redken Club 5th Ave. Workshops offered are “Front Desk Profit Power,” “Team Synergy in Action,” and “Salon XLR8 Secret Shopper Program.” Video Training Programs: “The Anatomy of a Great Front Desk,” includes five interactive training videos with quizzes for $397. “Rock Star Secrets to Salon Success,” is a great DVD for stylists, nail techs and estheticians for $49.95. Phone Coaching: First coaching session is always free, then $250 per hour or special discounted multi-session packages are available. Free Tele- Seminars: Interesting topics, recorded and archived on our website.

CATCH US AT: Redken Symposium Las Vegas: Jan. 21-22; ABS Chicago: March 10-11; Redken Exchange Toronto: Apr. 21-23; Premiere Orlando: June 2-3.

WORDS OF WISDOM: Your salon brand is not your logo, location or your menu. Your brand is how well you deliver your services through your people. Learn how to strengthen the skills of your brand (people), and ultimately you will strengthen your money at the end of the month.

BETTER BOTTOM LINE IN 2013: Understand that there are three main revenue streams in your salon: services sales, retail sales and gift card sales. Create a separate monthly business action plan for each of these areas with a monthly goal for each category of at least 20 percent greater than the same year last month. But don’t forget: 10 percent is strategy, 90 percent is execution!

BETTER BOTTOM LINE IN 2013: We are excited to announce the launch of our newest program, Salon XLR2, a secret shopper program that offers a realistic look at your team performance, and your salon systems Crystal Focus Salon Coaching 877-378-8212 • OWNER: Kristi Valenzuela from a client’s perspective!

For reprint and licensing requests for this article, Click here.

Read more about