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ARROJO Salons and Academies Partner with L’Oréal Professionnel

L’Oréal Professionnel USA announces the brand’s partnership with modern industry icon Nick Arrojo and his ARROJO Salons and Academies.

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ARROJO EXPO ’18 First Look: No. Sleep. Till. Brooklyn.

The 8th annual ARROJO EXPO takes place at the Brooklyn Bowl, a 20,000+ sq. ft. live entertainment venue and restaurant in the heart of Brooklyn.

The Beauty Changes Lives Experience Runway Featured Beauty Excellence and Artistry

The 6th Beauty Changes Lives Experience, held at the Modern Wing of the Art Institute of Chicago on Sunday, April 29, 2018 was a tremendous success in support of The Beauty Changes Lives Foundation. 

Slideshow: ISSE 2018 in Long Beach, Onstage, in the Classroom, on the Show Floor

There is opportunity everywhere for learning, inspiration and connection at the International Salon and Spa Expo in Long Beach.

Arrojo Announces Partnership with Cool Beauty Consulting

A new partnership that will benefit Midwestern salon owners and stylists has been struck between Arrojo NYC and Cool Beauty Consulting to extend product distribution and educational opportunities from Michigan to Tennessee.

Mindset: Tips from Tech Leaders on Leveraging Technology to Attract and Engage Clients

We invited the sponsors of this technology issue to answer: How can salons and stylists leverage the latest technology to attract new clients and continuously engage existing ones?

Resolutions to Make in 2016 to Help Your Clients Achieve Theirs

When you know what your clients' beauty goals are, you can ensure that they are getting a satisfactory experience and that you are not missing out on the chance to offer them solutions (ie: services). The Benchmarking Company, a consumer ...

The Rise of the Digital Director

Today's salons are clamoring to hire Digital Directors, bright, savvy, educated staff who establish their brand's digital voice and manage all the salon's digital communications. Meet the digital directors of Arrojo Studio, Intrigue Salon, Schardein's, Salon Greco, Maxime Beauty and Mario Tricoci.

Digital Director: Andrew Arrojo

In 2005, Nick Arrojo lured his brother Andrew Arrojo across the pond to help him manage the Arrojo brand -- that decision eventually led to Andrew becoming Arrojo Studio's digital director.

Nuala Guildea on Mobile Devices in the Salon and Spa

As part of Salon Today’s annual Technology issue, we tap industry leaders for insight into how new systems are changing the business of beauty.