L’Oréal Professionnel USA announces the brand’s partnership with modern industry icon Nick Arrojo and his ARROJO Salons and Academies. The ARROJO Salons and Academies will exclusively carry L’Oréal Professionnel hair color. In addition, they will collaborate on multiple opportunities throughout the year, including industry events, education, and social media content.
“We are excited to partner with Nick Arrojo and his team,” says Emilie Poisson, L’Oréal Professionnel General Manager. “As an iconic name in the industry with a strong focus on education, the partnership lines up with the brand’s own mission of continuing to extend and strengthen education. We cannot wait to see the fruits of this relationship.”
The union of the ARROJO New York institutions and L’Oréal Professionnel will bring strong foundational and trend setting techniques and business education to the forefront that will surely reach a breadth of hairdressers across the nation. Additionally, Arrojo clients will enjoy beautiful color results guaranteed by L’Oréal Professionnel hair color combined with the advanced color services the ARROJO colorists and salons offer.
“Everyone at ARROJO is beyond thrilled with our new partnership with L’Oréal Professionnel,” says Nick Arrojo, owner and founder or ARROJO. “The brand’s focus on education as well as an incredible color portfolio that delivers amazing results perfectly supports our team’s mission in the industry, while being an ideal fit for our clients in downtown NYC. We are so excited to work together with such an influential global brand on continuing to elevate the business and the craft of hairdressing.”
This partnership allows L’Oréal Professionnel’s audience as well as the ARROJO brand and their national network of salons access to a wide-range of elevated education in-person and online, premium global experiences and access to business opportunities only provide by the best in the business.
More news on opportunities to learn from the ARROJO teams and L’Oréal Professionnel will be announced throughout the year.
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Originally posted on Modern Salon