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retailing

Strategies for Building Trust and Traffic

Content is key when salons want to build a community and drive their marketing digitally.

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Operating Independently? Let Software Guide Your Business

The secret to keeping your clients happy in your chair and out of the salon!

How 2 Pros Found a Certified Organic Product Solution

While organic products have been available for hair and skin for years, recent technology has helped develop green products that also perform at a high level and smell great. Two beauty pros discuss how Intelligent Nutrients is helping them serve all their clients needs while sustaining the planet.

Talk Data to Me: Salon Owners Define Opportunity, Measure Results at Data-Driven Salon Summit

The only event of its kind, Data-Driven Salon Summit hones in on success metrics, innovative business practices and technology tools to help salons grow.

4 Last-Minute Ideas to Promote Mother's Day Deals

As children young and old prepare to celebrate their mothers this May, Salon Iris' Jeff Dickerson offers four ideas to promote Mother's Day sales.

Profit-Driving Strategies for Spring and Summer

Client referral programs, retail incentives, working with assistants, and employee bonus programs--SALON TODAY recommends a list of stories that all aim to bring more profit to the bottom line.

Inventing the Future of Retailing

Retail trends expert Cate Trotter spotlights the disruptions in retail trends, and offers suggestions for connecting your clients with your retail products.

5 Reasons Clients Won't Buy from your Salon

Salon Owner, Entrepreneur and Podcaster Kati Whitledge is back with a blog that explores what a client is thinking when you are trying to sell them a new product or convince them of a style change, and how you can help shape their decision.

Buying Online Versus Buying in Person

In this month's blog, Minerva's Jeff Grissler explores the client experience of purchasing an item in-store, versus online, and why salons still have the local advantage.

How Gary Harlan Brought in More Than $600K in Individual Service and Retail Sales in 2018

Gary Harlan has mastered the art of catering to the well-heeled clientele in Naples, Florida--and the service and retail sales he racks up prove it.

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