Marketing & Advertising
STAMP 2017: Juut's Surprise Email Campaign
For its 30th anniversary, Juut contacts clients inviting them to surprise their favorite stylist with a great review, building their 4+ reviews and earning them a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Indira's Email Newsletter
Indira Salon uses a tiled approach for its new email newsletter design, connecting clients to informational blogs and picking up a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Jiva Salonspa's Social Media Campaign
Jiva Salon creates a five-day Dear Santa social media campaign, which ultimately reaches more than 47,000 people, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Inspire Greatness' Geofilters
In honor of Industry Day, Inspire Greatness Aveda Institute develops its own Geofilter, earning it a 2017 STAMP award.
STAMP 2017: Brown and DeLine's Social Media Campaign
Brown and DeLine Salon launches a clever social media campaign where their stylists share their individual talents, and it picks up a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Utopia Salon's Mobile Marketing Program
Utopia's new mobile marketing app lets clients win prizes, order gift cards, upload selfies and schedule appointments, and it picks up a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Mango Salon's Website
With a Find Your Designer matching tool and a quiz job candidates can take to see if they are a culture match, Mango Salon's new website has many interactive whistles and captures a 2017 STAMP award.
STAMP 2017: Belk Salon's Website
The nine salons within Belk Department stores develop a custom website that increases brand awareness and captures a STAMP 2017 award.
by Stacey Soble
STAMP 2017: Pyara Salon's Direct Mail Piece
After moving to a new location, Pyara Salon develops a direct mail piece that gets 50 percent more new guests in the salon, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Red 7's Televised Program
Red 7's Jason Hall surprises his co-owner David Kafer, by filming a television show about small business owners for cable television.
by Stacey Soble
STAMP 2017: Nova Salon's Print Ad
To introduce the Louisville community to its new name and new look, Nova Salon designs a series of beautiful print ads, earning it a 2017 STAMP award.
by Stacey Soble
7 Reasons to Attend Premiere Beauty Classic
This October, the Premiere Beauty Classic gives Midwest owners the chance to attend some great business education when it comes to Columbus, Ohio, October 15-16.
How One Solo Artist Barber Made the $12 Men’s Cut a Thing of the Past
When the profession is hot but the haircut prices are not, it’s time to up your game. At Roc’s Barber Shop within iStudio Salons in Orlando, Florida, Wahl Ambassador Berman Rodriguez (@Rocdizz) got out of the $12 men’s cut zone with key six steps that anyone can use.
Business Builders: How to Find a Niche with Hair-Loss Clients
Faced with thinning hair, many clients don't know where to turn, or they are too ashamed to ask for help, but the beauty industry is filled with tools and products to give clients back the confidence that comes with a full head of hair.
How Consumers Judge a Business in Today's Tech-Savvy World
The proof is in the statistics. Today's consumers increasingly rely on online customer reviews to evaluate the worth of a business. Find out how why and how you can increase your review power.
Making Every Salon a Unisex Salon
How can salons man-up? Eufora shares some great tips.
by Anne Moratto
Mindset: Tips from Tech Leaders on Leveraging Technology to Attract and Engage Clients
We invited the sponsors of this technology issue to answer: How can salons and stylists leverage the latest technology to attract new clients and continuously engage existing ones?
by Anne Moratto