Got a Gorgeous New Business? SALONS OF THE YEAR Application Now Open!
The landmark, photo-based interior design competition has opened its application process. We'd love you to hit us with your best shots!
by Stacey Soble
STAMP 2017: Brown and DeLine's Social Media Campaign
Brown and DeLine Salon launches a clever social media campaign where their stylists share their individual talents, and it picks up a 2017 STAMP award.
August 30, 2017
1 min to read
Share Your Gift
Brown and DeLine Salon
Ann Arbor, MI
Owner: Cathy Brown-Issel
At a recent weekly huddle, Brown-Issel and her marketing director, Tiffany Kailimai, came up with an idea that helped their team members realize their unique gifts and share them with the salon’s guests. Each stylist had a picture taken with a placard announcing their gift, and the pictures were shared on the salon’s social media pages, as well as through each team member’s page.
“During the campaign, our average post reach was 1,000 people, more than twice our average reach,” says Brown-Issel. “Our overall goal of reaching clients and increasing our social media presence was well received, and we all had fun participating.”
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