Marketing & Advertising

5 Money-Making Express Services Every Stylist Should Offer

If there’s anything we’ve learned this past year, it’s that in order to survive and thrive we must adapt the way we do business at the chair.

A New Regimen For Damaged, Over-Processed Hair

For a majority of today’s clients, damaged hair happens. Rene Furterer's newest ritual--ABSOLUE KÉRATINE—is scientifically proven to go deep, repairing and restoring hair to its original state of health.

Sponsored by René Furterer

How-To: Ice Crystal Platinum Blonde Pixie

When it comes to creating and maintaining cool, clean platinum blonde hair color, it’s all about eliminating warmth, producing an even result and keeping hair as damage-free as possible.

Sponsored by Rusk

Show Me the Money: How to Be Transparent with Your Pricing

Would you dare to post your service prices on your hair photos for your followers to see? Gina Bianca breaks it down—and has nothing to hide.

All The Ways To Price Your Specialty Hair Color

By the hour, by the level, by the bowl. Those are just some of the ways stylists are setting their rates for specialty hair color. Specialty color is hard work so don’t sell yourself short. Specialty color is also creative, and here are some creative ways stylists are charging for their artistry!

Sponsored by SalonCentric

Are You Losing Money On Your Toning, Retouch Or Highlight Services?

The more you know, the more you save and the more money you make. That’s true of everything in your business. When you’re informed, you can make informed decisions. Knowing your numbers when it comes to hair color usage is particularly helpful because it’s so easy to over-use product and undercharge for services. Here’s how three salons, with the help of Vish software, http://www.getvish.com/demo/salontoday were able to analyze the data available at their fingertips to determine which services were losing money and which were producing healthy profits.

Sponsored by Vish

Make Every Drop of Color Count with Vish Front Desk

A new feature from Vish makes sure your staff members document every color service their clients receive, preventing color revenue from walking out the front door.

Cashing In: How to Increase Your Prices and Grow Your Business

For many hairdressers, the topic of raising prices and facing clients seems so overwhelming that they let years pass without broaching the subject. Here, Artist Connective member Derek Cash share his tips for managing your service prices.

A Beauty Service with a Reading

New York's Boom Boom Brow Bar is enriching its client experience by adding tarot card readings to the service menu.

Branding Your Salon for Excellence

In this blog, Minerva's Jeff Grissler helps salon owners understand the important role their brand plays when making a true connection to their clientele.

When Clients Ask for a Discount

Salon Interactive's Jim Bower helps beauty professionals navigate the different types of requests for service discounts, weighing when it's worth investing in a client and when it's not.

When Clients Ask for a Discount

Salon Interactive's Jim Bower helps beauty professionals navigate the different types of requests for service discounts, weighing when it's worth investing in a client and when it's not.

5 Medispa Treatments that Promise Big Returns in 2019 and Beyond

If you're contemplating integrating medispa services into your spa menu, a look at the five most popular trending services can point you in a profitable direction.

What to Consider When Pricing Extension Services

Pricing your extension services is based on many factors—the type of method you are doing, how much experience you have, your location, and how many other stylists in your area offer that method.

20 Reasons HAIR+ is a Phenomenal Opportunity

As the number of clients concerned about thinning hair and hair loss quickly grows, the HAIR+ category is emerging as phenomenal opportunity for stylists who want to develop a specialty and a new revenue stream for salons.

A Color Management System Streamlines the Service, Prevents Waste and Boosts Profitability

Developed by a colorist and former salon owner, the color management software system Vish eliminates waste, ensures consistent pricing and accurate record keeping, automates inventory and maximizes profitability on the salon's most popular service. Discover how it works.

Sponsored by Vish

4 Tips to Build a Profitable Salon

As a salon owner, it’s part of your long list of responsibilities to run a profitable salon. Building a profitable salon means providing your team, and yourself, with opportunities for freedom, security, benefits, growth, education and much more! But like most aspects of running a business, it’s not an easy task. Here's some advice from SALON TODAY blogger, Kati Whitledge.