Salon Today
MenuMENU
SearchSEARCH
Headshot of Sheue Pella
In The Know|Articles|Jul 28, 2026

The Invisible Work of a Rebrand

In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.

Ad Loading...
Ad Loading...
In The Know|News|May 22, 2026

Aura Salonware Announces 2026 Scholarship Winners

Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.

Ad Loading...