
In The Know

New Torah-Inspired Card Deck Introduces a Color-Based Approach for Reflection and Decision-Making
Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.

The Invisible Work of a Rebrand
In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.

Minerva Beauty Celebrates its 20th Anniversary with a Service Tray Giveaway
Twenty lucky winners will be selected July 30th, and each will be able to choose from three different service tray models.

Three Blokes, One Mountain, One Cause
Motivated by loved ones who have battled cancer, Phorest's Barry Quinn and two friends will embark on a three-day trek to the summit of the highest peak in North Africa in September, raising money for HairToStay. Find out how you can help them.

Harper Ellis Hair Co. Shows Up for Beauty Professionals with Their Biggest Investment Yet
The company's Back to Business Sweepstakes is a direct investment in the stylists and salon owners who are building something that lasts.

The Calendar Illusion: Why Your Salon's May Revenue Isn't What It Seems
Owners start to worry when a month's sales come up short compared to the same period last year, but that may have more to do with the days in the month than with an actual decline. The KIM Report's Alain Audet points to May 2026 as a prime example.

ExperienceMINT Launches ELEVATE, Bringing Intelligent Experiences to Retail that Increases Conversion and Reduces Returns
ELEVATE delivers the complete, immersive retail experience, combining interactive touchscreens, AI-powered product guidance, sales support, and immersive visualization into a single retail solution.

Alfaparf Group Expands U.S. Footprint with New Rhode Island Manufacturing Facility
The strategic investment strengthens the company's North American presence and accelerates private label innovation in professional beauty.

Tricoci University of Beauty Culture Announce Parntership with Amika to Enhance Student Education and Salon Experience
The new partnership brings Amika products into Tricoci University and student salons across its 15 campuses, reflecting Tricoci's continued commitment to providing students with hands-on experience using modern, in-demand products that align with today's beauty industry needs.

KEVIN.MURPHY Strengthens New England Presence Through New Partnership with Sullivan Beauty
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.

2026 Beauty Changes Lives Gala Unites the Industry to Celebrate Legacy, Artistry and Opportunity
This growing must-attend industry event honors leaders across hair, nails, and wellness while creating opportunities for the next generation.

Intercoiffure America Canada's 2026 Honor Your Teacher Initiative
Calling all students! Intercoiffure America Canada will select five student-nominated teachers for all-expenses-paid trips to its Fall Atelier in New York. Nominations are due June 15, 2026.

Cosmoprof North America Las Vegas Returns for Its 23rd Edition
Billed as the most important three days for beauty in North America, the leading B2B event returns July 13-15th, uniting brands, suppliers, buyers, and the larger beauty industry across the full industry ecosystem.

Olaplex Launches 4-in-1 Moisture Mask
The new backbar treatment is designed to moisturize and smooth hair while adding shine and body in just 10 minutes.

Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

Aura Salonware Announces 2026 Scholarship Winners
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.

Aura Salonware Announces 2026 Scholarship Winners
Aura Salonware Grants three scholarships in 2026--one for a student, one for continuing education for a beauty pro, and a business scholarship for a new salon owner.



