Salon Management

Built to Sell: How One Owner Turned Zero Salon Experience into a Multimillion-Dollar Exit

After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.

Shedding Light on Solar Tax Credits for Your Beauty Business

Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.

The Salon Ghost Report: Stop Wasting Hours Chasing Unqualified Applicants

Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.

Sponsored by Beautista

When the Client ISN'T Right!

Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.

2026 Beauty & Wellness Summer Marketing Calendar

Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!

Sponsored by Millennium Systems International

AI in Beauty: What It Means for Your Team, Your Clients, and Your Business

AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.

Sponsored by Phorest

The Captain of Business Stability and Growth

Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.

Rise and SHINE with Aluram

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients

Sponsored by Aluram

The Voice of Calm

Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.

Fewer Clients, Stronger Revenue: Why Your Pricing Power is Your Biggest Q1 Win

Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.

The State of Beauty and Wellness in 2026

Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.

Sponsored by Zenoti

Exosome Technology in Hair Regeneration: The Future of Follicle Repair

Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.

Sponsored by Dermapenworld

The Illusion of the Logo, The Promise of Brand

A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.

The Empty Chair Report: What's Really Killing Salon Hiring

Your chairs aren't empty because talent doesn't exist. The hiring playbook most salons use was built for a different industry — and it's costing you $1,300 a week per empty chair. This report shows you what high-growth salons do instead.

Sponsored by Beautista

9 Strategies Salon Owners Use to Hire Stylist Who Actually Stick Around

Most turnover isn't bad luck. It's because the hiring process wasn't designed to find the right person in the first place. Learn how to implement recruitment strategies that get the right people on the bus.

Why the Perfect Consultation Is Your Revenue Driver

Stop Raising Prices. Start Having This Conversation Instead. If you've never offered hair extensions, this is the quiet revenue raiser sitting right in front of you, and the conversation top stylists are having to unlock it.

Sponsored by easihair pro

10 Salon-Tested Ideas that Moved the Needle

Ten salon and spa owners share their own proven success stories that have increased sales, saved costs and gained new clients. From hair toppers to festival braiding and bridal to all-inclusive color service pricing, these salons show you how they topped their own expectations.