Marketing & Advertising

Data-Driven Salon 2017: Ramping Up Retail

Allyson King of Hair+Co. BKLYN and Beauty 360 Consulting Group walks you through the data points of retail success and gives you strategies for engaging your team.

How to Create Effective Salon Newsletters

Newsletters are not the place to try to blatantly sell anything to your clients. They are meant to inform and engage.  

Man Up: Grow and Maintain Your Men's Business in Unisex Salons

V76 founder Vaughn Acord shares steps on how to increase your men’s business in a unisex salon.

3 Salon Owners Team Up to Give Their Stylists a Crash Course in Photography

With the huge importance that Instagram plays in marketing and building a clientele, it only makes sense that stylists need to be adept at the skills of the social media trade. At Luxury Brand Partner's Idealogue in New York, three salon owners came up with the idea to partner on an educational event centered on social media and photography.

7 Tips We Learned at Wahl’s Think Like a Barber Workshop

If you aren’t using clippers as part of your regular practice, then you have fallen behind. Learn, or refresh, the core techniques of successful precision cutting. It’s not an option anymore, it’s a necessity if you want to stay competitive—plus it’s fun!

How to Manage a Negative Yelp Review

At Premiere Orlando 2017, Matthew Wiggins of Social Beautify shared pointers for how to manage negative reviews on Yelp and use it as a platform to build your business.

How to Manage a Negative Yelp Review

At Premiere Orlando 2017, Matthew Wiggins of Social Beautify shared pointers for how to manage negative reviews on Yelp and use it as a platform to build your business.

SALON TODAY RECOMMENDS: 5 Areas of Expansion That Every Salon Should Explore

Here are five areas that are smart focuses for development in 2017.

Sponsored by Aveda Means Business

SALON TODAY RECOMMENDS: 5 Salon Business Topics to Be Aware of in 2017

Business is always changing and salon owners need to know the next best practices if they don’t want to be left in the dust. Aveda Means Business has been sharing articles on the ways business is shifting between you and your staff, as well as you and your clients. These are the discussions to be involved in to stay ahead of the curve.

Sponsored by Aveda Means Business

Increase Your Mojo with Up-sells, Cross-sells and Add-ons

Get this free guide to start leading a culture that retains clients and increases revenue. Your front desk can do so much more than answer phones. If trained correctly, your front desk has the potential to generate additional revenue by increasing your average ticket. Creating a culture that is focused on maximizing profit at the front desk can be done through up-selling, cross-selling and add-on services. This guide provides industry-proven dialogue to get your team started.

Sponsored by Millennium Systems International

Increase Your Mojo with Up-sells, Cross-sells and Add-ons

Get this free guide to start leading a culture that retains clients and increases revenue. Your front desk can do so much more than answer phones. If trained correctly, your front desk has the potential to generate additional revenue by increasing your average ticket. Creating a culture that is focused on maximizing profit at the front desk can be done through up-selling, cross-selling and add-on services. This guide provides industry-proven dialogue to get your team started.

How To Successfully Retail With Profit-Driven R.O.I Strategies

Salon industry veteran Alan Benfield Bush offers some tips for how to evaluate your product mix and how to set measurable retail goals.

Larisa Love Celebrates Being a Girl Boss at Her New SoCal Salon

Born in the Ukraine, raised in Los Angeles, exploding on social, Larisa Love is now nurturing her creative spirit and a team in her new salon.

Premiere Orlando Adds Social Media Classes to its Business Lineup

With the desire of helping salon professionals tap into social media marketing to build their businesses, Premiere Orlando 2017 is adding a host of social media classes to its business lineup.

Premiere Orlando Adds Social Media Classes to its Business Lineup

With the desire of helping salon professionals tap into social media marketing to build their businesses, Premiere Orlando 2017 is adding a host of social media classes to its business lineup.

Service Spotlight: Tu'el Lift-Up Treatment

In this Service Spotlight, Rhonda Hunter, esthetician and owner of Skin Care by Rhonda in Encinitas, California, walks readers through her best-selling, anti-aging Tu'el Lift-Up Treatment.

Bringing in Clients With Goodwill Promotions

Goodwill promotions work like homeopathic medicine—a bit slower, but permanently. Just the kind of loyal clients you want.