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STAMP 2017: Juut's Surprise Email Campaign

For its 30th anniversary, Juut contacts clients inviting them to surprise their favorite stylist with a great review, building their 4+ reviews and earning them a 2017 STAMP award.

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
August 30, 2017
STAMP 2017: Juut's Surprise Email Campaign

 

1 min to read


Daymaker Surprise
Juut Salon
Tempe, AZ
Owner: David Wagner

David Wagner has long understood that people connect to people more than they connect to a business. So when he needed to build up his online reputation by gaining more reviews, he didn’t ask guests to review the salon, but rather invited them to review their stylist.

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As part of the salon’s 30th anniversary celebration, Juut emailed guests from all 12 locations, telling them they needed their help with a Daymaker Surprise. The email invited guests to leave an online review for someone they loved at Juut, and made it easy by providing direct links to Yelp, Google and Facebook.

“The email worked so well, we now have 4+ star ratings at all of our location, and more than 600 reviews on Yelp alone.”

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Stylists work with clients inside the training salon within BASE ONE, the PENZONE Salons+Spas' training center in Columbus, Ohio.

A Space to Ground Down and Level Up

With a training salon, treatment rooms, education and collaboration spaces, a podcast studio and a yoga studio, BASE ONE is the foundation for the future growth of PENZONE Salons+Spas, as well as the company's gift to their community and the industry. Peruse the image gallery or take the personalized video tour led by Debra Penzone to see this exceptional space.

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