Marketing & Advertising
Is Your Software Underperforming? Switch it Up with Shortcuts
Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.
Sponsored by Shortcuts Software USA
The Golden Touch: Luxury Service Helps Drive Loyalty at J Gold Salon
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
New Webinar Focuses on Helping Salons Fill Their Chairs with Dream Clients
In the SALON TODAY webinar sponsored by Phorest Software, Daniel Mason-Jones, Gayle Fulbright and Siobhan McCaffrey share successful marketing strategies that drive ideal clients and future talent into salons.
by Stacey Soble
Future Focused: Phorest Tools Drive Salon Growth
Are you taking advantage of your tech? Phorest guides the way to your best business.
Sponsored by Phorest
BRRRR! HairToStay's Cold Rinse Challenge Helps Cancer Patients Keep Their Hair During Treatment
The national social media campaign challenges individuals to dip, dun or douse their hair with cold water for a good cause. Find out how to get your team and your clients involved in this charity that's perfectly aligned with the beauty industry.
by Stacey Soble
The Power of SEO in Growing an Extensions Business
A marketing expert launches a separate website to drive new clients to the salon's extension services and explains how SEO is growing this category for them.
The Gift that Keeps on Giving
In a class targeted to salon owners and managers, Summit Salon Business Center's Kristi Valenzuela offers a quick assessment and a list of success strategies designed to help them boost gift card sales.
Moms in These States are in for a Treat This Mother's Day
Mother's Day is an excellent opportunity for gift card and retail sales for salons and spas, but an interesting new study ranks the states where mothers tend to received the best celebrating.
Trichology Today: A Video Guide to Offering Hair Loss Solutions
Hear first-hand from master trichologist Karen Gordon what the “root causes” of hair loss are and what the size of the hair loss/hair replacement market is today. Learn how YOU can get into this lucrative and fulfilling field, assessing your clients’ conditions and adding REVENUE to your business by offering this service and the retail products related to it.
10 Ways to Drive Cash Flow in the Salon
Cash flow--everyone wants it, no one wants to ask for it. Imaginal Marketing shares 10 strategies for generating it in your salon.
Introducing the 2023 Oribe Holiday Collection: Eternal Rituals
This season, salons can entice holiday shoppers with artistic and unique gifts of beauty, in the form of Oribe’s 2023 Holiday Collection: Eternal Rituals. The 2023 lineup consists of seven, limited-edition gift sets, highlighting Oribe’s heritage craftsmanship and vivid storytelling by multidisciplinary artist and designer Louis Barthélemy.
Sponsored by Oribe
GlossGenius Launches Genius AI
GlossGenius is launching Genius AI, the industry's first generative AI-powered marketing copilot.
EMail Marketing Magic: Unlock Boundless Opportunities in Your Beauty Business
Salon Coach Karen Hardee is back with 7 strategies to help your email marketing programs bring in additional revenue into your beauty business.
Using A.I. to Write Instagram Captions and MORE
Artificial Intelligence can be a real help to a busy beauty professional. Ask A.I. to help you create some Instagram captions, and see how many other applications it can have in your life.
by Anne Moratto
Capacity Acquires Textel, Enabling Businesses with Conversational AI in SMS
The AI-supported platform introduces SMS business texting features to optimize the customer experience.
SALON TODAY 200: Social Media Is a Full Team Effort at Neroli Salon and Spa
When the team at Neroli Salon and Spa was stranded at home during the salon shutdown, Owner Susan Haise assigned them homework--they could attend a class, create a social media post or write a blog. Those practices have now become a habit that fueling the salon's digital content.
Best Practices for Stabilizing Your Salon's Income
With economic uncertainty ahead, now's the time to stabilize and increase your gross sales through marketing and retailing strategies.