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Stacey Soble

Director of Brand Content Strategy

Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.

Paul Petrowsky, manager of Impressions

The Constant

Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.

Spa gift card decorated for the holidays

Wrapping Up Wellness for the Holidays

The winter holidays and Mother's Day are the most popular holidays for gift card campaigns in spas, salons, and medspas. SALON TODAY taps into industry experts for strategies in designing and marketing a successful campaign, as well as how to manage that cash flow influx while avoid getting into trouble with your bottom line or the IRS. Plus, five salons and spas share their case studies.

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Graphic of Geno Stampora and title
Events|Videos|Jul 23, 2026

Inspiring the Future of the Industry for 25 Years

Shortly after he accepted the Torch award during the Beacon program at Premiere Orlando, Geno Stampora catches up with SALON TODAY's Stacey Soble to talk about why he's led the program for 25 years and what it's meant to him. Then, his successor Rodrick Samuels joins in to talk about his mentor, and share some of the advice he gave this year's students.

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Headshot of Sophie Galabru

How Women are Rewriting the Rules of Grey Hair

At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.

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