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Laurel Nelson is a freelance writer who worked for Modern Salon Media for 12 years. During her time with the company she served as Author - Editor of Salon Today for several years and then Author - Editor of Modern Salon for two years. She is currently a stay-at-home mom who continues to enjoy writing and researching for the beauty industry.
As the Dallas Cowboys Cheerleaders became the focus of a hit Netflix show, the salon that styles them tapped into a starring role. Now, talent recruitment, staff retention, and client acquisition rates are off the charts.
For a beauty-based business, launching a medspa can be a complicated endeavor. Luxe Salon & Medspa's Megan Ward shares how she navigated the process with the help of AmSpa and a specialized attorney.
Choosing the right technology partner with Aura Salonware drives success and elevates client and staff experiences at Trios in Fort Collins, Colorado. Plus, Owners Joe and Karen DeAnda share a marketing success story.
Interlocks Med Spa has slowly phased out nail and massage services in favor of dermal fillers, Sofwave and IV Therapy. Find out how Owner Ginny Eramo made the transition to med spa.
When it came time to reinvent, research showed that Kenneth's Salon and Day Spa's younger guests weren't interested in their mother's day spa, while their older demographic wanted maintenance services that were performed more quickly. The result? An open concept bar with four facial bar chairs, one head spa, four pedicure chairs and eight nail stations.
Incoming Intercoiffure President Scott Buchanan outlines his goals for the prestigious association and appoints Sonya Dove as its newest artistic director.
In January, Serious Business will focus on 'Evolve,' and how one's personal commitment to evolving impacts the evolution of our businesses, communities and our world. Death Doula Alua Arthur will take part in a tribute to Carol Augusto, who helped shape Serious Business for 20 years and passed away earlier this year.
With the goals of creating an environmentally sustainable business that helps its team members achieve their lifetime goals while serving the community, two colleagues from the world of information technology launch their own salon and spa.
Each year, Honor Your Teachers, encourages cosmetology students to spotlight their favorite instructors and the finalists travel with their nominators to ICA's Fall Atelier. Find out how to nominate your best instructor.
A quick and easy service that can be applied by an esthetician or a stylist, Vomor's 10-Day Lashes are the perfect ticket booster for clients who have a special event or just want beautiful lashes without the time and financial commitment of lash extensions.
They build strong training programs to build new team members, bring in outside educators to encourage all team members to stretch creatively, and develop education funds that help individuals travel to learn new skills. Meet the 2023 honorees in Employee Education, including Laura Boton, owner of Sine Qua Non in Chicago, Illinois.
They continually seek education about a variety of topics to make themselves better leaders, and they carve out leadership opportunities within their businesses so their employees can grow. Meet the 2023 SALON TODAY 200 honorees in Salon Leadership, including the team from A Roland Salon in New Cumberland, Pennsylvania.
Boosting your SEO so your salon lands on Page One of Google's search results can make a world of difference to the number of new clients you lure in. Imaginal Marketing's Lauren Bakos walks you through the basics.
Holding a grudge against a former team member might make you miss a valuable opportunity. These owners know rehiring can be an impactful recruitment strategy that further strengthens your culture.
American Express is helping salon owners get their businesses back on track with tips, tools, discounts and more.
Sponsored by Amex
Let Minerva help you break down their five most popular styles and the elements that make each one unique.
Sponsored by Minerva
Since Hurricane Katrina in 2005, the Salon and Spa Relief Fund has come to the aid of salons and salon professionals impacted by natural disaster, but the national scale of the pandemic presented a big hurdle. With an infusion of support from Aveda, the fund has helped 246 salons and growing.
