MENU
SEARCHHow can salons man-up? Eufora shares some great tips.
Hair by John Keegan
Rebecca Matthews
Doug Smith, Education Programs & Marketing Manager for Eufora, says he sees full service salons searching for the perfect formula to unisex services. While it can be tricky, it’s sometimes a simple shift in perception, and presentation, that will attract and retain great male clientele.
“You’ll regularly see women in the local whisky pub, but it’s not very often you see a group of men sitting at a high-top round table sipping cosmos," Smith says. "Women will go to the masculine side, but men tend to not go to the feminine side. The same is true when it comes to choosing salon services or shopping for grooming products. Women love to research what they buy. They shop packaging, fragrance, benefits and the latest 'it' ingredient. Generally, the opposite is true for men. They want no fuss solutions with quick and effective results. While nothing is quite so black and white, here are some universal considerations when incorporating male services into your salon."
Curb appeal is the first step to getting him to “kick the tires”. Make sure the front of the salon is unisex with neutral colors and linear signage.
Keep the men’s retail area adequately stocked and looking fresh. Men will buy on impulse so keeping it simple will help him quickly pick the best product for his need.
Get your team on board. Brainstorm with salon associates on efficient consultations that will quickly assess his need while recommending the right service and at home care products.
Keep “her” involved. 80 percent of men’s retail at the salon level is sold to women. Be sure you’re sharing the benefits of your men’s retail products to your female guests.
Between husbands or boyfriends, sons and business associates, each female guest is worth at least five male referrals. Be sure to share your men’s grooming services with each guest.
Shifting your approach. Attracting a male clientele is simple once you look through his eyes. Have fun with it and don’t be afraid to ask him what he wants. His loyalty is easy to gain if he trusts your approach.”
Originally posted on Modern Salon
August is time for parents to drag their kiddos into the salon for that picture-ready, back-to-school haircut, and September is a great month for weary moms to reward themselves at the spa. Handwrytten's David Wachs offers five strategies for improving your back-to-school marketing campaigns.
Gen Alpha grew up in a world built around them, and they're already booking appointments. Danielle Anderson explains why this generation is the most valuable future guest your salon will ever have, and how to win her (and the parent who pays) starting now.
As important as social media is for marketing your business, it also can open owners up to liability issues. SASSI warns of the risks and shows you how to protect yourself.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.
Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.
Sponsored by Shortcuts Software USA
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
In the SALON TODAY webinar sponsored by Phorest Software, Daniel Mason-Jones, Gayle Fulbright and Siobhan McCaffrey share successful marketing strategies that drive ideal clients and future talent into salons.
Are you taking advantage of your tech? Phorest guides the way to your best business.
Sponsored by Phorest
The national social media campaign challenges individuals to dip, dun or douse their hair with cold water for a good cause. Find out how to get your team and your clients involved in this charity that's perfectly aligned with the beauty industry.
A marketing expert launches a separate website to drive new clients to the salon's extension services and explains how SEO is growing this category for them.
In a class targeted to salon owners and managers, Summit Salon Business Center's Kristi Valenzuela offers a quick assessment and a list of success strategies designed to help them boost gift card sales.
Mother's Day is an excellent opportunity for gift card and retail sales for salons and spas, but an interesting new study ranks the states where mothers tend to received the best celebrating.
Hear first-hand from master trichologist Karen Gordon what the “root causes” of hair loss are and what the size of the hair loss/hair replacement market is today. Learn how YOU can get into this lucrative and fulfilling field, assessing your clients’ conditions and adding REVENUE to your business by offering this service and the retail products related to it.
Cash flow--everyone wants it, no one wants to ask for it. Imaginal Marketing shares 10 strategies for generating it in your salon.
This season, salons can entice holiday shoppers with artistic and unique gifts of beauty, in the form of Oribe’s 2023 Holiday Collection: Eternal Rituals. The 2023 lineup consists of seven, limited-edition gift sets, highlighting Oribe’s heritage craftsmanship and vivid storytelling by multidisciplinary artist and designer Louis Barthélemy.
Sponsored by Oribe
GlossGenius is launching Genius AI, the industry's first generative AI-powered marketing copilot.
