Group 3 Marketing 2012
Group 3 Marketing partners with salon owners to create customized marketing programs that focus on guest retention and increasing guest sales.
Linkup Marketing 2012
Linkup Marketing helps salons promote their businesses online with social media strategy and management, search engine marketing, and blogging services.
Teamwork Makes the Dream Work
Leadership skills have a direct impact on the business profit of your salon or spa. Building a strong, cohesive salon and spa team is vital for the growth of your business
12 Business Resolutions for 2012
Before you grab your glass of champagne to toast 2012, make sure you set your business goals for the coming year. Salon today invited Strategies’ Eric Ducoff to help you get started by recommending 12 resolutions for the new year:
Facing Forward
In addition to technical education, there’s a wealth of business education at the 2012 Long Beach International Salon and Spa Expo, January 28-30.Salon today tapped three ISSE business speakers to preview their teachings.
Creating Demand
When New York’s Scott J Salons and Spas adopt an automated marketing program, the company realizes a big boost to the bottom line.
by Stacey Soble
The Industry Loses a Leader
KEN CASSIDY, founder of Kassidy’s Salon Management Consultants, passed away unexpectedly on October 11, 2011.
Shocked Silent
ONE THING I’VE LEARNED in covering this industry the past 17 years is you all love to share. I never have a problem calling an owner and soliciting a quote.
by Stacey Soble
Groupon Success Stories
While there are still factions in certain, nameless, urban cities that like to brag about how much they spend on fashion accessories, the majority prefer to brag about savvy steals. Lately, more and more of these are being found online with deal sites like Groupon and LivingSocial.com; sites that rely on bragging to incite the viral word-of-mouth that up the number of people coming through your doors.
The Concrete Ceiling
In recent years, female professionals have made gains in representation and education, but equality in income and leadership positions remains elusive. Could advocates be the answer, and will men step up?
Workplace Mentoring
A MENTORING EXPERT AND AUTHOR STUDIES ACAPELLO SALONS & SPAS AND OWNER JUNE JULIANO’S UNIQUE COACHING SYSTEM.
The Inside Scoop About Client Loyalty
Bart Foreman give readers a rude awakening with the claim, "Your clients are not loyal." Here he shares his thoughts on building a retention program that offers clients real value.
by Bart Foreman
With Millennium's Help, Twin Stylists Pursue their NASCAR Dream
This October, we are committed to celebrating the powerful and inspiring women in the professional beauty industry in the pages and on the websites of both SALON TODAY and MODERN SALON. Recently, I learned the story of Angela and Amber Cope, ...
by Stacey Soble
What’s Your Future?
AS YOU PREPARE your business for a new year, it’d be helpful to have a little crystal ball in hand—especially for 2012, a year marked by numerous theories and ominous predictions.
Women of Substance: Jane Wurwand
AS A TEENAGER, Jane Wurwand worked at a salon in her native United Kingdom as a ‘Saturday Girl,” an entry-level apprentice who sweeps hair trimmings and sorts and sterilizes hair-pins. She fell in love with the business, and when she discovered skin care, she discovered her destiny.
Women of Substance: Denise Provenzano
The association credits Provenzano’s leadership as helping shape salon owner events and education available each year through America’s Beauty Show Back in Naperville, she’s shaping a strong business she eventually plans to pass down to her two sons and their families.
Women of Substance: Debra Penzone
She started out as an assistant and gradually worked up the company’s ladder, as a stylist, designer, director, senior director; creative director, vice president of training, senior vice president, then president.