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President of Eurisko
Leon Alexander is president of Eurisko, a comprehensive design, consulting and distribution source servicing the salon and spa industry. He holds a Ph.D. in behavioral psychology.
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
In this thought-provoking blog, Dr. Leon Alexander talks owners through the uncertainty of the times and how to emerge stronger, more relevant and better positioned for the future.
The shift towards a consumer-centric salon model represents a significant evolution in how salons engage with their customers and art can be the catalyst. When you can make the customer's journey immersive and personalized, you differentiate your business and create a profit-centric business model.
As the leader of your business, you must take risks to grow. But the allure of comfort and the fear of the unknown hold us back. Dr. Leon Alexander offers eight solid steps that help you get out of your comfort zone and enter your growth zone.
Despite what they may believe, consumers don't make their own purchasing decisions. They are influenced by the way is positioned. Eurisko's Leon Alexander is back with another blog, thin one explains why positioning of a business and a brand will be the key initiative in any new business model.
Eurisko's Leon Alexander looks at the post-Covid world of beauty and suggests changes--from personalization to business names to a new model.
Taking their cues from sophisticated department stores, salons can create retail areas that lure guests into shopping and spending more. Eurisko's Leon Alexander offers his top tips.
Despite the challenging year we've just experienced, it's vital that today's salon leaders stay positive in order to guide their businesses, teams and guests through this new reality. Eurisko's Leon Alexander offers some strategies to stay strong and focused on the good.
As part of our Burning Questions series, Eurisko's Dr. Leon Alexander tackles the sensitive issue of staff not returning or leaving for rental, and how to keep these vagrancies from impacting a salon's profitability.
In his latest provocative blog, Eurisko's Leon Alexander proposes a new business model for the salon industry that is a hybrid between a commission-based salon and salon suites.
Eurisko's Leon Alexander explores the professional beauty world after salons reopen and points out opportunities for humanity to unite.
Eurisko's Leon Alexander offers some rationale around the decision to 'suspend' your salon business in light of the COVID-19 crisis, as well as some nice messanging from salons who have voluntarily closed.
Eurisko's Leon Alexander points out the benefits salons and stylists have when it comes to retail sales, and shows them how to stay strong in an ever increasing e-commerce world.
Our most thought-provoking blogger--Eurisko's Dr. Leon Alexander--is back with an argument that an evolutionary leap in beauty is causing us to rethink our current salon model, and evolve to a more dynamic, adaptive world.
Eurisko's Leon Alexander is back with an analysis of fear--including how it can hold us back but also surprisingly sharpen our thinking.
With his latest eye-opening blog, Eurisko's Leon Alexander gives owners advice on the future of the industry--cleverly organized by Beatles' titles.
Eurisko's Leon Alexander, Ph.D. explains how to achieve world-class status by giving 100 percent, and why 99 percent isn't good enough.
