The Shocking Truth About Salon Energy Costs
A third of salon energy costs can revolve around heating water, but that cost to you varies widely depending on where you live. Check the map and see how you net out.
Valorie Reavis
Linkup Marketing
Valorie Reavis is an online and social media marketing guru with Linkup Marketing, which focuses on search engine marketing, salon email marketing programs and social media marketing for salons and spas.
The Relentless Rise of Instagram: Predictions for 2016
Our industry’s love affair with Instagram is far from exclusive. We are not the only ones to embrace its power to communicate and engage, or exploit its flawless perfection for showcasing our genius. During 2015, the beauty ...
The Big Switch Comes to Instagram
The beauty industry’s favorite social network, Instagram, has answered every salon owner’s prayers by unveiling its newly launched account-switching feature, reports digital expert Valorie Reavis of Linkup Marketing.Following months ...
The Impact of Digital Coupons on Salons
The advent of digital couponing is changing the way advertisers and consumers engage with one another. Linkup Marketing's Valorie Reavis explores this trend's impact on today's salons.
Mobile is Now the Choice for Email: What Does That Mean to Salons
With mobile devices overtaking PCs as the preferred platform for opening emails, Linkup Marketing's Valorie Reavis reminds salons to make their digital communications mobile friendly.
Pinterest is the New Way to Window Shop
Linkup Marketing's Valorie Reavis helps salons and spas get their Pinterest boards holiday-ready.
Editable Video App Makes Brand Films Easy for All Salons
The emergence this week of new video app and online community MixBit proves homespun films are becoming one of the most important ways for a salon to showcase and promote its team and its brand.
Facebook Finally "Likes" Hashtags
Facebook's decision to add hashtags – a decision which moves the social media forum to an open network and means any salon can get caught up in a trending topic. Linkup Marketing's Valorie Reavis explains...
Converting Fans to Clients
No matter what clients are considering‘buying or trying’ – a new color technique or the latest cosmeceutical brand –they go through a journey before they making the leap. This journey has long been documented by marketing experts.
How to Handle Negativity on Social Media
Got a disgruntled client grumbling on Yelp? An irked employee sabotaging your Twitter? Before you react, social media expert Valorie Reavis helps you develop a social PR plan that prevents a hiccup from becoming a nightmare.
Watertight Ownership Possible With Watermarking
The recent panic over Instagram’s changes to its privacy and terms of service that appeared to give it the right to sell on users’ photographs, including hair images, reinforces the need to watermark all photos across all social networks, warns social media expert Valorie Reavis, founder of Linkup Marketing.
How Facebook's New Function Will Drive Your Referrals
As Facebook announced plans for its new Graph Search function, social media guru Valorie Reavis helps salons prepare to harvest a great new resource for client referrals.
Ask Yourself, "Who Cares?"
In the sixth blog in her Facebook Insights series, social media guru Valorie Reavis shows you how to measure who care about what you have to say on Facebook.
Why You Should Advertise on Smartphones
Linkup Marketing's Valorie Reavis shows you how to get the most out of your salon marketing budget with Smartphone advertising.
To Pin or Not to Pin
Linkup Marketing's Valorie Reavis introduces owners to Pinterest, and offers some winning pinning tips.
What's Your Virality?
In her blog series analyzing Facebook Insights, Linkup Marketing's Valorie Reavis explains 'virality' and show you how to track the engagement actions of your Facebook friends.
How to Grow Your Facebook Fan Base
The new word of mouth is Facebook, and Linkup Marketing's Valorie Reavis shows you how to grow your fan base.