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SEARCHLinkup Marketing helps salons promote their businesses online with social media strategy and management, search engine marketing, and blogging services.
Linkupmarketing.com
800-214-7032
info@linkupmarketing.com
OWNER: Valorie Reavis
Linkup Marketing helps salons promote their businesses online with social media strategy and management, search engine marketing, and blogging services. Our services are aimed at helping you leverage online marketing opportunities to acquire new clients and build long-lasting relationships with existing clients.
WHY WE’RE DIFFERENT: We focus exclusively on the hair and beauty industry with years of experience working with salons. Linkup was created to help salons bring all their marketing activities together in one seamless, manageable program and we work hand-in-hand with our clients to demonstrate a real return on investment in everything we do.
HOW WE WORK: No business has the same time, resources or money, so we create custom packages for each client to match what they can realistically focus on and what will bring them the best results for their unique goals. For some clients, this means onsite assistance and training and for others we work online and over-the-phone when it’s convenient for them.
CATCH US AT: Our website linkupmarketing.com where we provide free education and marketing training and follow us on our social media pages. Facebook (facebook.com/ linkup) and Twitter (@linkupmarketing) to make sure you don’t miss any important salon marketing tips.
OUR ADVICE: Everything you do is social. Start thinking of every moment in terms of how you can make this interesting for your community and engage them in what you are doing every day. From snapping a quick photo to capturing a stylist on video while they show a client how to do the perfect blow-dry to even get your clients’ opinion on what celeb needs to lay off the hair color mood swings.
PROFIT TIP: Keeping clients is always cheaper than finding new ones, so your overall business strategy should incorporate retention and loyalty strategies that start from the moment you get a new booking through the entire lifespan of each client.
AI, relentless change, employee burnout, economic insecurity. Individually, each presents a challenge, but together, they create what global leadership strategies Thom Dennis calls "the perfect storm." His new book, Rewilding the Corporate Mind, offers business leaders a radically different approach to leading people through today's uncertainty and division.
Timed to kick off New York Fashion Week, the intimate, artist-led event focuses on technique, storytelling, and the creative process.
JVN Hair's Summer Protection Duo is clinically proven to provide UV protection and deliver conditioning and texture to keep hair looking great all season long.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.
At Premiere Orlando 2026, SALON TODAY catches up with Easihair Pro's Angela Gilmore, who talks about why stylists lose clients who are suffering from thinning hair and hair loss, and how their new Hairlosophy line can help.
Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.
In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.
