Marketing to Our Minds
Eurisko's Leon Alexander returns to continue our journey into understanding the consumer's mind.
2012 Salon Today 200
On the surface, a SALON TODAY 200 salon looks like any other busy salon in your community. Its décor, music and energy attract its target market.
What's Your Credo?
Everyone needs a credo—a philosophy, words to live by. What are yours? Salon Owner and Blogger Karie Bennett shares hers.
Revealing the ST200 Cover
As our 15th annual SALON TODAY 200 issue goes to press, we thought we'd give you a sneak peek at this year's cover.
by Stacey Soble
I'm Just a Hairdresser
As another year comes to an end, Ian Marc Smith owner of Imagine Salon and Spa in Bedford, Nova Scotia, reflects on the importance of his role in his clients' lives.
The Making of A Holiday Card
Looking for a clever way to wish your clients a happy holiday? Check out this digital card from the Drybar, and learn how it was made from the company's founder Alli Webb.
by Stacey Soble
The Changing Color Landscape
Luxury home hair color lines, customized DIY color, and haircolor websites—David Adams and Virginia Meyer, the founders of Red Chocolate discuss your new color competition and how you can customize your services for a can't-beat experience.
by Stacey Soble
How SALON TODAY 200 News Travels
In the 15 years of history of the SALON TODAY 200, the way salon owners share their exciting news has changed rapidly. Look at how they're telling the world now.
by Stacey Soble
Planning a Great Holiday Party
Throwing a last-minute staff holiday party? Here's some tips to get you started.
by Stacey Soble
8 Signs Your Salon is Ready for the Digital World
With this exclusive blog, MINDBODY's Meg McCall offers a quick, self-assessment tool that identifies your salon's readiness for doing business in today's technology environment.
by Meg McCall
Need a New Salon Website?
Does your salon not have a website? Or is your salon website outdated? Choose from industry-specific templates for over 200 business types—including your salon with 1&1 Internet MyWebsite. Now the product comes with two new features: the ability for your website to be displayed on a Smartphone and a new social media interface that connects your business website with Facebook and Twitter.
Performance Tracking for Facebook
The immense marketing power of Facebook is catching on as increasing numbers of salon owners redirect their time and budget, previously earmarked for offline marketing campaigns or sophisticated websites, to this thriving, pulsating hub of activity. But as with all effective marketing, the more you know about your campaigns, the better placed you are to develop the next. The great news is, it’s easy to monitor and measure the success of your Facebook page. And, it’s free!
Angel for the Day
When Hello Gorgeous! Salons' Lisa Fiorentino learned of the kindness of a stranger, she decided to pay it forward.
by Stacey Soble
The Profitability Project
In a one-on-one interview with Editor in Chief Stacey Soble, Missad and Gambuzza describe the new venture and how it can impact the future for all salon owners.
Strategies 2012
Strategies offers owners top-quality business education that works.
Summit Salon Business Center 2012
Summit Salon Business Center introduces business practices that tap into the heart of service providers by increasing their personal income, and therefore the bottom-line of the salon company utilizing our proprietary Summit Level System.
Group 3 Marketing 2012
Group 3 Marketing partners with salon owners to create customized marketing programs that focus on guest retention and increasing guest sales.