
You Don't Own a Salon. You Own A Business.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
She started out as an assistant and gradually worked up the company’s ladder, as a stylist, designer, director, senior director; creative director, vice president of training, senior vice president, then president.
Debra Penzone
President, The Charles Penzone Salons and the Brittany Group Professional Beauty Products and Education, Powell, Ohio
Licensed in: In 1937, after attending the Ohio State School of Cosmetology
Affiliations: ISBN, FBA/NCA
JANUARY 2012 MARKS Debra Penzone’s 25th anniversary with The Charles Penzone Salons, with six locations in the Columbus, Ohio, area. She started out as an assistant and gradually worked up the company’s ladder, as a stylist, designer, director, senior director; creative director, vice president of training, senior vice president, then president. In addition to continuously charting the company’s course of success, Penzone has worked tirelessly for her local community on projects such as American Cancer Society’s Look Good Feel Better, American Heart Association’s Go Red for Women, Komen Columbus Race for the Cure, as well as developing The Charles Penzone Mother-Daughter Spa Day for A Kid Again. In 2011, Penzone published her first book, Debbie’s Club Discovering MyTrueBeauty for Girls to help inspire and empower girls to see their unique beauty from the inside out.
How has being a woman made your career path harder or easier? “As a woman, my empathy for others and leading with my heart has been a barrier at times. However, it also is my greatest asset.”
What would you consider your biggest professional break? “Having the foresight and vision to apply early in my career for a job at The Charles Penzone Salons, where focus on training, career development and personal growth are paramount.”
What’s the best business advice anyone ever gave you? “If you want to glow your company, get out from behind the chair so you can see the big picture. You need to focus on building your team of professionals, your corporate team and your community presence.”
What business achievement are you most proud of? “This is two-fold one for philanthropy and the other leadership, in 2004, Columbus Business First honored our entire company for the Corporate Caring Award which recognizes and honors exemplary companies who are creatively dedicating their resources to a variety of not-for-profit organizations. In 2010, Smart Business magazine honored me with the Kent Clapp CEO Leadership Award which recognizes the top executive of a for-profit organization for his or her ability to create a culture of giving.”
What do you hope to achieve in the next five years? “I recently finished my first book, Debbie’s Club. Discovering MyTrueBeauty for Girls and I hope to have a second book published for women I want to continue to grow. The Charles Penzone Salons by developing our team of professionals and building my charitable foundation, Earth Angels The Debra Penzone Foundation at the Columbus Foundation. I hope to continue giving back to support cancel research and to empower girls and women in our community.”

In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.

In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.

From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.

According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.

Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.

Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software

The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.

While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.

Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.

In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.

The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.

Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.

Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™

A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™

Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™

At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.

Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.