Eradicate Your Slow Days
Got a time of the week that's a little slower than you like? Group 3 Marketing's Bart Foreman shows you how to fill your book during your slow days.
by Bart Foreman
Bart Foreman
President - Group 3 Marketing
Bart Foreman is President of Group 3 Marketing, a boutique-marketing agency providing database driven, marketing focused solutions to all segments of the beauty industry and specialty retailers. He has served as chair of the CRM Council of the Direct Marketing Association and is a frequent speaker at trade associations.
70% is Not a Good Number
Group 3 Marketing's Bart Foreman shows salons how to battle the average 70-percent new client defection rate with some trigger-marketing tactics designed for the Age of Now.
by Bart Foreman
The Big Deal About Loyalty
Group 3 Marketing's Bart Foreman dismisses salons' belief about client loyalty and recommend three areas where owners should focus to grow their businesses.
by Bart Foreman
The Inside Scoop About Client Loyalty
Bart Foreman give readers a rude awakening with the claim, "Your clients are not loyal." Here he shares his thoughts on building a retention program that offers clients real value.
by Bart Foreman
Mid-Year Beauty Trends to Help You Plan
As I was traveling to the International SalonSpa Business Network in Amelia Island, Florida, this week, I took a moment to identify seven mid-year trends that will continue to impact the beauty industry in the near future. As you begin your planning for the end of 2011 and into 2012, keep these top trends in mind:
by Bart Foreman
Fill Your Chairs
Those of us who thought the technology revolution would make life easier have certainly been disappointed. Technology, especially as it applies to communications has made life in the fast lane almost unbearable. Thanks to smart phones, Facebook, emails, and the internet, we are wired 24/7. Me time and my time are now OUR TIME. The collective hive rules and we serve the modern guest who is real-time, I want it now, and I want it my way.
by Bart Foreman
A Blogger's Take on September's Issue
The September issue of SALON TODAY focused on the new beauty shopper. Two articles stood out – A Window into the Consumer Mind, by Rosanne Ullman, and 1:1 The New Beauty Shopper, a special advertising section sponsored by P&G Professional. Window is a fabulous article about designing retail environments to influence buying behavior. Both articles have nuggets of information for salon owners to carefully consider. Both also missed the mark.
by Bart Foreman
Intergenerational Product Marketing
At the PBA Symposium this summer, Group 3 Marketing created lots of buzz about our intergenerational research that was sponsored by BSG/Cosmoprof and KPSS.
by Bart Foreman
Bye Bye Boomers, Hello Gen Y
If you believe, as we do, that a salon's business strategy has to encompass more than just five-star service to thrive, then join us as we take you to the Sixth Star. Our Group 3 Marketing Sixth Star strategy is simple. It's a customer centric strategy that puts the customer at the heart of every salon. It supports our belief that the marketing landscape is changing in a multitude of directions and is driven by technology and consumer demographics.
by Bart Foreman
From the Inside Out
At ISSE last month, we introduced a marketing workshop called, "Grow Your Business from the Inside Out." There's been a lot of interest around this subject, and we will carry it in these blogs for awhile.
by Bart Foreman
Marketing for the 2K10 Decade
Congratulations! You have survived the "00" decade. Maybe not in the style you and your team expected, but nonetheless, you are survivors. It began with the Y2K scare that kept us home because we were afraid the planes would not fly and our computers would crash, got worse with 9/11, got complicated with wars in Iraq and Afghanistan, and is ending with the worst recession since the Great Depression in tandem with the deepest political divides ever experienced, as evidenced by the current health care debate.
by Bart Foreman
The Recession is Over: Now, It's Going to Get Interesting
You are doing business in the new economy. What does that mean for salon owners this holiday season? Well, it's not business as usual. If your holiday plans are the same as last year, you might not see the growth you need to survive. Yes, there are positive signs to the end of the recession, but the recovery will not be swift or easy.
by Bart Foreman
Marketing You
The majority of your salon guests walk out of your salon without receiving a product recommendation. And, a majority of salon guests never or rarely buy products from a salon. Here are my top marketing tips for changing that situation, and establishing your salon as a retail center.
by Bart Foreman