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SEARCHIn addition to technical education, there’s a wealth of business education at the 2012 Long Beach International Salon and Spa Expo, January 28-30.Salon today tapped three ISSE business speakers to preview their teachings.
LOUIS MATTASSI
EMPOWERING YOU
AS THE NEW YEAR APPROACHES, it’s time to set your 2012 goals. Action plans are the number-one secret to effective goal setting. All it will take is determination, and a realistic action plan. Through effective planning and developing realistic action plans for each of your goals, we can break down the unattainable into an attainable reality.
Success steps to create action plans:
A=Accountable. Hold yourself accountable to the goals you have set out to achieve in your business or personal lives.
C-Clarify your goals. What does the desired outcome look like? How will you know if you have reached your goal?
T=Timeline. Set deadlines for your goals. Prioritize key actions that must be achieved first.
I=Identify Needs. Identify outside resources to support you in achieving your goals.
O=Obstacles. Identify any obstacles that may get in your way of achieving your goals.
N=Navigate. Utilize your action plan on a daily, weekly, monthly basis to help you navigate and achieve your goals.
The key to remember is that action plans make goals happen. Here’s to a successful and empowering 2012.
CHARLES MARCUS
MOTIVATIONAL SPEAKER/ BEST-SELLING AUTHOR
TODAY, SALON STAFFS are looking for more than a manager, they are looking for leaders who are visionary, empowering and encouraging.
Have meetings once a week with your team. Make sure you have a clear, concise agenda and timeline. Make sure there are minutes taken to share with people who cannot attend. Instead of you, the owner, doing most of the talking, let your staff have the floor. They must be comfortable to say what they would like, positive or negative. Share results, reinforce the “world-class” message and open the floor for ideas to improve, attract clients, sell more retail and build loyalty.
Encourage your employees to lead. Let them make their own decisions, take charge of their own destiny. Don’t micro-manage, motivate them.
Hire passionate people, people who are happy, of course talented but those who will fit in your group environment. One toxic unhappy employee can destroy everything. I always hired for attitude first and talent second.
Leadership does matter. How you create the environment and set the tone in your salon will be critical to your success. The old adage, “you can’t do it alone” rings so true.
LARRY KOPSA
KOPSA OTTE CPAS & ADVISORS
IN TODAY’S ECONOMY, it is more important than ever to put business practices in place that put money in the bank. We help struggling salons and spas change their business operations to become more profitable. Here are three easy strategies that improve cash flow.
Start thinking of yourself as a businessperson. The tools it takes to be a great hairstylist are not the same tools it takes to be a great businessperson. You need to have systems and strategies in place that will help you be more profitable.
Know your numbers. Whether you like it or not, your numbers are your score card. For example: How many clients do you need per week to keep the doors open or to be profitable? Are you back-bar costs in line? Learn how to calculate our gross profit percentage.
Don’t give the government too much. Make the time for tax-planning, so you aren’t overpaying your taxes. Common items that are missed that cost thousands of dollars in taxes are: meals and knowing which ones are 100% deductible, mileage, clothing, office in the home, family as a tax shelter, being in the wrong form of business and understanding the ‘primary purpose’ principle.
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salon's can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest
At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
