Marketing for the 2K10 Decade
Congratulations! You have survived the "00" decade. Maybe not in the style you and your team expected, but nonetheless, you are survivors. It began with the Y2K scare that kept us home because we were afraid the planes would not fly and our computers would crash, got worse with 9/11, got complicated with wars in Iraq and Afghanistan, and is ending with the worst recession since the Great Depression in tandem with the deepest political divides ever experienced, as evidenced by the current health care debate.
by Bart Foreman
How Consumers Think
Have you ever walked into a hotel room, tossed your key card somewhere, and a few seconds later forgotten where you put it? The data just vanishes from the brain's hard drive. Why? Because our brains are simultaneously processing all kinds of information—what city or time zone am I in, how long until my appointment, when is it time to eat? With a limited capacity of our short-term memory, the location of the room card just doesn't make the cut.
The Year of Change
2009 will be remembered as the year the rules of business changed. The year began with the economy in the throws of the worst global recession on record. Business leaders were being pummeled by one ugly piece of economic news after another. Unemployment was soaring, financial institutions were crashing, automakers were on life support, and the government was doling out bailout and stimulous money like Halloween candy. Simply put, consumers and businesses alike initiated a lock-down on spending.
by Neil Ducoff
PBA and NCA Approve Merger
It was big industry news this summer, and with the new year, it'll become reality. On November 30, the board of directors for the Professional Beauty Association (PBA) and the National Cosmetology Association (NCA) announced that PBA's members ...
by Stacey Soble
Art Appreciation
It all started in 1993 when Tod Ernst, one of the owners of Planet Hair in Wichita, Kansas, volunteered to give haircuts to HIV and AIDS patients in the community. With the desire to do more, Ernst and his co-owner Graham Ross, organized the first ArtAID--a small art auction combined with a few hors d'oeuvres and a small fashion show.
by Stacey Soble
The Marriage of Beauty and Fashion
When fashion photographer John Vater first met his wife Adriana, a stylist and makeup artist, on the set of a fashion shoot, it was the first of many years of collaboration between beauty and fashion.
by Stacey Soble
Biz Buzz: Sneak Peek at Industry News
Each month, the Beauty Industry Report provides readers the information they need to predict industry trends, keep on top of leadership shifts and stay on the cutting-edge of an ever-changing industry. SALON TODAY provides you with a few ...
by Stacey Soble
Boost Your Retail Sales
You know your retail sales really add to your bottom line, but do you really understand how they impact your profitability?
by Stacey Soble
The Importance of Effective Front Desk Training
Have you ever hired a front desk team member and sometime within the first week, she goes to lunch and never comes back? You can laugh, but it happens...more than you think! Since we've heard the song of frustration more than a dozen times from salon owners, we decided we needed to take a closer look at why seemingly 'good people' turn up on the Missing Persons Report midway through their first week of joining the team.
Keep Your Free Consumer Magazines Coming!
What would your clients do if they came in for their appointment and found no magazines in waiting area? What if there was no reading material to entertain them as their color processed?Publishers have been sending complimentary consumer ...
by Stacey Soble
One on One with Rochelle Mucha, Ph.D.
Presence can make the difference between canned customer service and truly stellar customer service.
by Stacey Soble
Stopping salon products in drug stores
Hate seeing salon products in drugstores? Here’s what’s new and what you can do.
High-End Hair Care Guide
Carrying a prestige brand can elevate your salon in your marketplace and give you a point of difference. This Clip-and-Save Guide helps you compare some high-end options side by side. For more information and direct links to company websites, visit salontoday.com.
12 Ways to Get High-End Sales (Part 2)
Are today’s cost-conscious consumers giving high-end brands the cold shoulder? When it comes to the salon environment, top retailers say, “No!” and they offer up these 12 proven strategies to power sales in any economy.
by Stacey Soble
12 Ways to Get High-End Sales (Part 1)
Are today’s cost-conscious consumers giving high-end brands the cold sholder? When it comes to the salon environment, top retailers say, “No!” and they offer up these 12 proven strategies to power sales in any economy.
by Stacey Soble
Keep Uncle Sam Out of Your Pocket
Ka-ching, ka-ching...the end of the year is the time to make some serious money in salon business. Not only can you boost revenues with the additional business that comes through your door during the holiday season, but you can also make money by doing some effective year-end tax planning, says Larry Kopsa, CPA or Kopsa Otte CPAs and Advisors.
by Stacey Soble
Top Tip: Promo Planning
Top Tip: Promo Planning