PBA and NCA Approve Merger
It was big industry news this summer, and with the new year, it'll become reality. On November 30, the board of directors for the Professional Beauty Association (PBA) and the National Cosmetology Association (NCA) announced that PBA's members ...
by Stacey Soble
Art Appreciation
It all started in 1993 when Tod Ernst, one of the owners of Planet Hair in Wichita, Kansas, volunteered to give haircuts to HIV and AIDS patients in the community. With the desire to do more, Ernst and his co-owner Graham Ross, organized the first ArtAID--a small art auction combined with a few hors d'oeuvres and a small fashion show.
by Stacey Soble
The Marriage of Beauty and Fashion
When fashion photographer John Vater first met his wife Adriana, a stylist and makeup artist, on the set of a fashion shoot, it was the first of many years of collaboration between beauty and fashion.
by Stacey Soble
Biz Buzz: Sneak Peek at Industry News
Each month, the Beauty Industry Report provides readers the information they need to predict industry trends, keep on top of leadership shifts and stay on the cutting-edge of an ever-changing industry. SALON TODAY provides you with a few ...
by Stacey Soble
Boost Your Retail Sales
You know your retail sales really add to your bottom line, but do you really understand how they impact your profitability?
by Stacey Soble
The Importance of Effective Front Desk Training
Have you ever hired a front desk team member and sometime within the first week, she goes to lunch and never comes back? You can laugh, but it happens...more than you think! Since we've heard the song of frustration more than a dozen times from salon owners, we decided we needed to take a closer look at why seemingly 'good people' turn up on the Missing Persons Report midway through their first week of joining the team.
Keep Your Free Consumer Magazines Coming!
What would your clients do if they came in for their appointment and found no magazines in waiting area? What if there was no reading material to entertain them as their color processed?Publishers have been sending complimentary consumer ...
by Stacey Soble
One on One with Rochelle Mucha, Ph.D.
Presence can make the difference between canned customer service and truly stellar customer service.
by Stacey Soble
Stopping salon products in drug stores
Hate seeing salon products in drugstores? Here’s what’s new and what you can do.
High-End Hair Care Guide
Carrying a prestige brand can elevate your salon in your marketplace and give you a point of difference. This Clip-and-Save Guide helps you compare some high-end options side by side. For more information and direct links to company websites, visit salontoday.com.
12 Ways to Get High-End Sales (Part 2)
Are today’s cost-conscious consumers giving high-end brands the cold shoulder? When it comes to the salon environment, top retailers say, “No!” and they offer up these 12 proven strategies to power sales in any economy.
by Stacey Soble
12 Ways to Get High-End Sales (Part 1)
Are today’s cost-conscious consumers giving high-end brands the cold sholder? When it comes to the salon environment, top retailers say, “No!” and they offer up these 12 proven strategies to power sales in any economy.
by Stacey Soble
Keep Uncle Sam Out of Your Pocket
Ka-ching, ka-ching...the end of the year is the time to make some serious money in salon business. Not only can you boost revenues with the additional business that comes through your door during the holiday season, but you can also make money by doing some effective year-end tax planning, says Larry Kopsa, CPA or Kopsa Otte CPAs and Advisors.
by Stacey Soble
Top Tip: Promo Planning
Top Tip: Promo Planning
6 Ways to Create a Culture of Gratitude
Here's a question just in time for Thanksgiving—does your organization encourage a culture of gratitude? Not in the obligatory "In this economy you'd better be grateful to have a job!" way, but rather in the "Gee, I really appreciate my coworkers and the feeling is mutual." According to a recent Gallup poll, 65 percent of people say they don't feel appreciated at work. And that feeling quickly leads to pervasive negativity, low morale and decreased productivity.
by Stacey Soble
PBA and Barbicide Team Up Against H1N1
In early November, the Professional Beauty Association and Barbicide announced that they are working together to create an industry response program that addresses the H1N1 influenza virus that has impacted the United States and countries across the globe.
by Stacey Soble
The Recession is Over: Now, It's Going to Get Interesting
You are doing business in the new economy. What does that mean for salon owners this holiday season? Well, it's not business as usual. If your holiday plans are the same as last year, you might not see the growth you need to survive. Yes, there are positive signs to the end of the recession, but the recovery will not be swift or easy.
by Bart Foreman