Hairstyle trend: The beach wave
Sandra Bullock promoting The Blind Side on Jay Leno, Kate Hudson cheering at the World Series, Miley Cyrus in her chart-topping Party in the USA video--all are sporting the hottest texture trend to hit fashion, music and Hollywood scenes--the Beach Wave. This new, loose, undefined, soft, undulating wave is reminiscent of the look you get after stepping from the ocean and the hair forms a soft, subtle, natural wave.
by Stacey Soble
Santa Claus is Coming to the Salon!
While December is an extraordinarily busy time for Santa at his North Pole-based toy shop, he still found time to visit with tots at Chiquicuts Kids Hair Salon in Ottawa, Ontario. In fact, he made regular stops to the salon to have his ...
by Stacey Soble
5 Questions for Luis Alvarez
If you could interview any professional salon leader, who would it be and what would you ask? We invited Cindy Landa of Estilo Salon and DaySpa in West Des Moines, Iowa, to play reporter. She picked Luis Alvarez, vice president creative of Aquage. Here’s part of their conversation:
Stop salon products sold at drug stores
Each time one of your clients stocks up on beauty products at the local drug or grocery story, that’s money out of your cash register. You may feel powerless to fight it, but you’re not. We invited three industry leaders to weigh in on:
A Computer Program that Reduces Emissions
An Australian company has launched a new program to reduce emissions created by the world’s billion-plus computers through its new computer carbon offset software. Little Green Genie (LGG) calculates how much energy is used by a computer, and then uses this information to buy a proportionate amount of carbon credits to offset the use.
Comparing "Prestige" Across the Country
Prestige products and services cater to your upscale clientele, but what is “prestige” in one salon may be moderate in another. We compare prestige concepts across the country.
Nourish hair with creme of nature
Creme of Nature Professional Nourishing & Strengthening Treatment
Year-End Musts
As 2009 winds to a close, take time to reflect on what works and what doesn’t in your salon. Invite input, assess and evaluate, draw up your plans, and be ready to usher in new policies and programs with the New Year. For example, now is a great time to:
Breathe In, Rock Out
If the earthy new age music flowing from your spa's sound speakers seems too far a departure from the tunes that are rocking your salon, now there's a new option. Released in November, the Modern Meditations series Rock Classics and Modern ...
by Stacey Soble
Raving Fans
When it comes to supporting local sports teams, salon owners Jim Powell, Pat Lottes and Linda Eickleberry are raving fans. With seats directly behind the bench at the WNBA (Women's National Basketball Association) Indiana Fever games, the owners of Natural Concepts Salon and Day Spa in Greenwood, Indiana, have developed relationships that have led to some unique marketing opportunities.
by Stacey Soble
Head Games
Photography by Erica ConnorsWhen Karie Bennett, owner of Atelier Salon and Spa in San Jose, California, sent us this fun image and a question about how to recycle mannequin heads, we invited Ken Angermeier, Pivot Point International's vice ...
by Stacey Soble
Recruiting hairstylists from beauty school
From left, Americana's staff: Melissa, Owner Jenny Grisham, Angie, Shelley and Eric.One of a salon owner's toughest jobs is identifying and recruiting talented cosmetology students who will transform into productive, loyal, longtime staff ...
by Stacey Soble
Finders Keepers
When it comes to social networking, no one understands its marketing power better than your junior staff members. In order to recognize and celebrate his salon's 3rd anniversary, Richard Daly, owner of Richard Salon of Smithtown, found himself ...
by Stacey Soble
Creating Team Synergy
"Have you met the new front desk girl?" says Stylist #1. "Seriously? Another new person at the front desk? This just means more mistakes in my book," responds Sylist #2. Then Stylist #3 adds, "I don't understand what's so hard about working the front desk!"
Marketing for the 2K10 Decade
Congratulations! You have survived the "00" decade. Maybe not in the style you and your team expected, but nonetheless, you are survivors. It began with the Y2K scare that kept us home because we were afraid the planes would not fly and our computers would crash, got worse with 9/11, got complicated with wars in Iraq and Afghanistan, and is ending with the worst recession since the Great Depression in tandem with the deepest political divides ever experienced, as evidenced by the current health care debate.
by Bart Foreman
How Consumers Think
Have you ever walked into a hotel room, tossed your key card somewhere, and a few seconds later forgotten where you put it? The data just vanishes from the brain's hard drive. Why? Because our brains are simultaneously processing all kinds of information—what city or time zone am I in, how long until my appointment, when is it time to eat? With a limited capacity of our short-term memory, the location of the room card just doesn't make the cut.
The Year of Change
2009 will be remembered as the year the rules of business changed. The year began with the economy in the throws of the worst global recession on record. Business leaders were being pummeled by one ugly piece of economic news after another. Unemployment was soaring, financial institutions were crashing, automakers were on life support, and the government was doling out bailout and stimulous money like Halloween candy. Simply put, consumers and businesses alike initiated a lock-down on spending.
by Neil Ducoff