The Power of 10 in 2010
As the calendar turns to 2010, will you be ready to turn around your business? P&G Professional says, "Let's leave the 2009 downturn behind, and plan to win in 2010!" When asked, "What one thing should salon owners do to turn things around in 2010?" these industry leaders shared the following advice:
by Stacey Soble
Spa wins Small Business of the Year
When Faces DaySpa of Hilton Head, South Carolina, captured the U.S. Chamber of Commerce's Small Business of the Year Award for the Southeastern United States, Owner Patricia Owen never dreamed it would lead to a trip to Washington D.C. and an opportunity to meet the President. But in mid-October, Owen found herself sharing her spa success story with attendees of the U.S. Chamber of Commerce's launch event for its American Free Enterprise, Dream Big program. And a few weeks later, that opportunity led to a trip to the White House and an introduction to President Barack Obama.
by Stacey Soble
Capturing Some Pink Ink
In Suffren, New York, local businesses gathered together for a pink cause, and generated some positively pink ink. Mystic Images, a salon owned by Gina Bertolino, partnered with the Rockland County Cancer Institute to present the "The Mystic ...
by Stacey Soble
Get Your Tax Write-off
If you are thinking about buying or leasing new equipment, furniture, computers or lighting, 2009 is the year to do it.
by Stacey Soble
The Dear Abby of Beauty
Whether they suggest new products, pass on the latest beauty trends or simply weigh in on a personal situation, most stylists routinely dish out advice along with the cuts and color they give their guests. Crescent LoMonaco, owner of Salon Monaco in Carpinteria, California, collected her clients' questions for years, and now she's turning them into a unique marketing opportunity.
by Stacey Soble
Get Ready for Cyber Monday!
Cyber Monday? No it's not another Hallmark holiday, but rather a shopping holiday you should add to your holiday marketing strategy. Lisa Martin, founder of Operation Spa, coaches salon and spa owners to put on their creative thinking caps and ...
by Stacey Soble
Taking Washington by Storm
More than 600 members of Congress and their key staffers enjoyed haircuts, mini-manicures, makeup applications and hand and neck massages, as they learned about the professional beauty industry during the Professional Beauty Federation's (PBF) 10th Annual Welcome to Our World event. On Capitol Hill, Welcome to our World has become one of the most popular events because of the unique way it combines learning with fun and rewarding services for all.
by Stacey Soble
Who's Your Coach?
What professional, outside of your own staff, has done the most to drive your business? Salon owners from all over the country answer.
Defend a Non-Compete Agreement
Since the 1980s, Mike Gray, an attorney with the Minneapolis-based firm Gray, Plant & Mooty, has defended about 40 salon non-compete agreements. He recently spoke with SALON TODAY about how to set up and defend a non-compete, and why they are more important than ever:
Turn hairstylists into leaders
Not everyone with a great idea can automatically lead a company to success. We wondered what it takes today to mold great leaders, so this month we invited three industry notables to share their perspectives on:
Ceilume Decorative Ceiling Tiles
Throughout a salon/spa visit, clients are stuck looking up at the ceiling several times throughout the visit—during a facial, waxing, massage or shampoo. Yet, so often the ceiling is an overlooked area for interior design.
Juan Florentino Salon, Beverly Hills, CA
If you ask salon owner Juan Florentino to describe his 3,900-square foot salon in Beverly Hills, he would say “modern, Hollywood, glam.” And that description couldn’t be more accurate. The Juan Florentino salon, in the heart of star-studded Beverly Hills, goes to great lengths for full client comfort: even offering clients disconnected VIP rooms for total privacy needs and a backdoor entrance for full seclusion. Sprinkled throughout the space are paintings of faces from pop culture: Elvis, Marilyn, Bob Dylan and Elizabeth Taylor.
Upbeat Invitation Designs
With these upbeat invitations and personal sentiments, these salon materials stand out among the bills in the mailbox.
Don’t Gamble on the Recession Cards
Goldwell and KMS just launched a new marketing campaign sure to help salons guarantee success through the recession. The marketing tool is the new Don’t Gamble on the Recession deck of playing cards, featuring salon-specific suits of Etiquette, Service, Atmosphere, Staff, Financial and Marketing, with tips in each category. But the real value of the playing cards comes from 40 “idea” cards showcasing practical, proven business-builders from salon owners in the Goldwell and KMS networks.
Book Review: How Full is Your Bucket?
This book offers some of the best advice on how to have the right balance on a daily basis. Working in a positive environment is more motivating, and it can be very contagious. As owners, we create and drive our culture every day. How do we keep a constant positive atmosphere?
A Walk on the Spa Side
We keep hearing that the spa market has been hit particularly hard by the economy, and decided to see if readers felt this was true.
Permanent Cosmetics
Permanent Cosmetics, the implantation of pigment in the upper layers of the dermis, results in natural looking, waterproof color that lasts for years. Procedures include eyebrows, eyeliner and lips; advanced procedures include scar camouflage and areola re-pigmentation.