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Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness. With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

Staff wrote

Strong Relationship & Retail Results: Why Erik of Norway Salon + Spa Added REDAVID to Its Family

Strong Relationship & Retail Results: Why Erik of Norway Salon + Spa Added REDAVID to Its Family

by Staff

When Erik of Norway co-owner Shani Wiggins first heard her CosmoProf rep say he wanted to introduce the salon to REDAVID Salon Products, an exclusive line that was part of the distributor’s new boutique approach, she was skeptical. Two years and delighted guests and inspired team members later, she’s a REDAVID believer and advocate. She’s happy to share the salon’s success story with peers, and grateful to the REDAVID family for their passion, partnership and ongoing, hands-on support.

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