Matrix, a leading professional haircare and hair color company for over 40 years, is painting the town rainbow. More than four decades ago, Arnie Miller and his wife Sydell, founded Matrix based on the values of synergy and togetherness. Matrix is reconfirming and modernizing those values through its commitment to being an inclusive haircare and hair color brand. Matrix proudly welcomes hairstylists of all ages, backgrounds and levels of experience into a supportive community where they are given the tools they need to succeed, including innovation and education to help every stylist realize their creative and professional potential.
“When Arnie Miller founded the brand, he saw the need for a community where every hairstylist could feel a sense of belonging.” says Shane Wolf, worldwide president, professional products division US brands. “Today, the brand is proud to reveal a reinvented Matrix, guided by those principles, yet reimagined and modernized. Matrix is a place where everyone is welcome and is supported by the community to reach their full potential.”
Matrix is excited to introduce the Hair Diversity Matrix, a scorecard system created in collaboration with internal labs and the education community. This system ensures that all products and education materials are developed to address the needs of every hair type. The dimensions of this scorecard system include all levels, from dark to light, all underlying pigments, from warm to pale, all diameters, from fine to course and all patterns, from straight to coily.
The brand will also introduce new product innovation with disruptive technology including a restage of its cult favorite SoColor and Color Sync lines, with 120+ and 90+ new shades respectively, and bold re-packaging.
“Matrix provides the products, services, and education that empower stylists to meet the needs of every client with confidence. The new Hair Diversity Matrix and new product innovation ensure uncomplicated, high performance solutions for all styles and all hair types, allowing stylists at all levels to color, style and cut with confidence.” says Carrington Cole, Matrix US SVP. “Staying true to the original founding vision, Matrix will continue to inspire stylists with the confidence to reach for their dreams.”
Whether fresh out of beauty school, working at a well-established salon, or starting a new business, Matrix’s network of Artists supports stylists at every step in their journey. Matrix will continue to grow and shape the most inclusive education community led by brand VP, Global Education, Alfredo Lewis and a portfolio of diverse experts.
On March 1st and March 2nd, the brand will host their first global virtual trade show, with some of the most celebrated hair artists and business leaders in the world.
Matrix Synergy Agenda:
- On M-Day March 1st, Matrix will debut their new branding by painting the town rainbow. Meet the M-Team and artist network from all around the globe to learn about the re-brand and its mission.
- The following day, March 2nd will kick off Matrix Synergy with exclusive educational classes, business talks + more resources for stylists, led by Matrix artists with special surprise guests.
Monday, 3/1:
- Main Stage Event: Learn about the new re-brand and its mission to make Matrix the most inclusive professional hair care brand on earth. Please let us know which session you’d like to attend.
- Session 1: 11am EST
- Session 2: 4pm EST
Tuesday, 3/2: Matrix Synergy kicks off, with exclusive educational classes, business talks + more resources for stylists. Please let us know if you’re interested in attending any of the following:
- Dream Stage:
- 7:30am EST – Big Blonde Energy: Platinum Perfected w/ Eric Vaughn
- Eric Vaughn is a salon owner of Rev Salon in Houston Texas and is a leader in social media marketing with a combined following of 600k followers on Instagram and Tiktok. Eric will share his trademark secrets of how he uses the Matrix lightening and toning portfolio to achieve the perfect platinum. Seeing is believing so let Eric show you!
- 7:30am EST – Big Blonde Energy: Platinum Perfected w/ Eric Vaughn
- Believe Stage:
- 10am EST – Boss Boot Camp Pt. 2 w/ Tabatha Coffey
- Tabatha Coffey’s Boss Camp she talks the power of self-esteem and manifestation. Every accomplishment begins with a belief in yourself that you can achieve a certain goal. In this segment Tabatha will talk about how to channel proactive results and what to do when the little voice of doubt creeps into your head. She will discuss the importance of investing in your craft and your business. Tabatha will make you believe and realize that it’s about progress not perfection!
- 10am EST – Boss Boot Camp Pt. 2 w/ Tabatha Coffey
- Think Stage:
- 4:30pm EST – Diversity Matrix Pt 1 w/ Michelle O’Connor
- Join 5-time North American Hairdressing Awards (NAHA) winner and hair specialist Michelle O’Connor for this Part 1 of a 4-part series, exclusively here at SYNERGY. Matrix diversity is not an ideal. It is a fact, and we are committed to learning everything about it to embrace it. Join Michelle as she walks you through our 4 key metrics to understand, embrace, and perfect ALL HAIR TYPES. She will set you up with the FUN-damentals of everything you need to know to broaden your client base and in understanding the key elements of diversity in hair levels, UL pigments, diameters and curl patterns.
- 4:30pm EST – Diversity Matrix Pt 1 w/ Michelle O’Connor
- Believe Stage:
- 5:20pm EST – Foilyage in 30 Minutes w/ George Papanikolas
- George is a bicoastal celebrity stylist and has worked on some of the most famous tresses in the world! He has built a worldwide clientele and will share with you his signature foilyage technique that he can achieve application in 30 minutes. He will share his placement and application method that has his clients booked out over a month in advance.
- 5:20pm EST – Foilyage in 30 Minutes w/ George Papanikolas
- Dream Stage:
- 5:20pm EST – Diversity Matrix Pt. 3 w/ Kara Williams
- Kara Williams is one of the most sought-after independent educators in the game and we are thrilled to have her join The Matrix Community. In this session she will share how to achieve lighter and brighter highlight techniques without using lightener on all patterns and diameters. She will also share her tips on how to talk to your clients to have realistic expectations and make all their hair dreams a reality!
- 5:20pm EST – Diversity Matrix Pt. 3 w/ Kara Williams
More information and tickets here.
ABOUT MATRIX
Matrix, the leading professional haircare, and hair color company in the United States and is part of L’Oréal USA's Professional Products Division. Founded in 1980, Matrix is committed to the development of the salon professional and offers a wide range of products including: COLORGRAPHICS, COLORINSIDER, Color Sync, Logics, Oil Wonders, SOBOOST, SOCOLOR, Style Link, and Total Results. Visit Matrix.com
For reprint and licensing requests for this article, Click here.
Originally posted on Modern Salon
media brand