Staff

Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness. With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

Staff wrote

The Swift Effect

by Staff

As Taylor Swift cheers on the Chiefs, Google searches for 'red sweater' surge 300% as searches for 'red lipstick' shoot up 334%. Boohoo experts reveal Swift's game-day fashion choices and offer up alternatives.

Laura Gunter

2022

Finalist

#NAHAMOMENT - Professional Beauty Assocation/NAHA

Capture Career Highlights and Share Your NAHA Moment

by Staff

MODERN is collaborating with NAHA to encourage you to share your unique creativity for a chance to be celebrated on the grand stage of the North American Hairstyling Awards. Step into the spotlight and showcase your hairstyling, makeup, nails, and hair color artistry with the NAHA Moment challenge.

Building a Brand

by Staff

They had the best reviews, and they accept American Express, which is important to me, because those guests have spending power,” she says. “We have some high-ticket services, including a $2,800 extension service. When clients pay for that with their American Express card, they can gain points and have the flexibility to pay for it in monthly payments.”

Paving Her Own Way

by Staff

Dominique DiBenedetto opened Aura Hair Co. in Boynton Beach, Florida, after years of experience in other salon environments. She knew exactly what she didn’t want to do and that her employees would always come first. DiBenedetto is thriving and continues to grow with tech tools, including AI, Vagaro, and access to support from American Express.

A Community of Beauty

by Staff

Embracing a historic building in the North Loop of Minneapolis, designers create a gorgeous new space for a community of beauty stylists.

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