Goldwell has partnered with global trend agencies and color experts to introduce its Color of the Year for 2024: Midnight Berry. This shade of highly saturated purple and the deepest blues exudes richness and complexity, encompassing two of the freshest shades for this year.
Goldwell's Color of the Year initiative is designed to inspire stylists and clients alike.
“Drawing inspiration from the enchanting, jewel tone colors found in nature, Midnight Berry captures the essence of elegance, allure, and a growing desire for glamour. Its deep, multidimensional hue consists of an inner core of darkness and a rebellious spirit, evoking a sense of mystery and sophistication.”
— Jane Boddy, Global Color Expert
The infusion of blue undertones and hints of ultraviolet give a new dimension to Midnight Berry that spotlights the second big color story of 2024; the rise of tinted blacks. Inspired by the mystery of the midnight sky, Midnight Berry portrays a sense of enchantment and mystique that captivates and inspires.
"Midnight Berry is a shade that embodies the spirit of the modern woman — confident, daring, and unapologetically unique," added Angelo Seminara, Goldwell Global Ambassador. "Hair color should be a reflection of one's individuality, and Midnight Berry offers endless possibilities for self-expression. It's a shade that truly stands out in a crowd."
Midnight Berry Formula with Goldwell Elumen
- 40ml Elumen Gy@6
- 5ml Elumen VV@all
- 1ml Elumen Bl@all
Please visit the Goldwell website for information: www.goldwell.com.
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Originally posted on Modern Salon