A former cosmetology textbook editor, Victoria Wurdinger has visited salons from Moscow to Miami. She was the first beauty journalist to win an international award for her coverage of the British Hair Fashion industry, the first to visit salons in the former East Germany one month after the fall of the Berlin Wall, and the first to conduct a photoshoot in Moscow’s Red Square for a beauty magazine after the break-up of the U.S.S.R. As a freelancer, Victoria has written for dozens of publications, including Modern Salon, Hairdressers Journal (UK), Top Hair (Germany), Color & Style, Celebrity Hairstyles, Longevity and Drug Store News, as well as several websites. Additionally, she has developed educational programs and DVD scripts for dozens of publishers and marketers. The winner of several American Society of Business Press Editors awards, Victoria is the author of numerous books, including Competition Hairdesign, The Photo Session Handbook, 101 Quick Fixes for Bad Hair Day and Multicultural Markets. For the latter, she conducted extensive historical research, sometimes working with Spanish translators to explore early methods of hair styling in the Latino community. Multicultural Markets contains the never-before-published history of ethnic beauty culture in the United States.
When the profession is hot but the haircut prices are not, it’s time to up your game. At Roc’s Barber Shop within iStudio Salons in Orlando, Florida, Wahl Ambassador Berman Rodriguez (@Rocdizz) got out of the $12 men’s cut zone with key six steps that anyone can use.
In recent years, female professionals have made gains in representation and education, but equality in income and leadership positions remains elusive. Could advocates be the answer, and will men step up?
EVEN HER NAME SPEAKS of possibilities. “It’s like Type 4 was written using a description of me,” says Dreama Kees, whose vision was to create a salon where no one ever burns out. “I work from creativity, and I’m attracted to people who are like me; Type 2s are downers!”
AS A NON-STYLIST who was a Dillards’ manager before moving to the salon area, Julia Watt was all about data, systems and productivity. So, it was no surprise when, three years ago, her testing revealed her as a Type 3 with many Type 2 strengths. The experience and subsequent inyu training helped her analyze her team and recruit better by asking smarter questions, she says.
SMALL TALK was anathema to Marilyn Ihloff, until she realized it got more attention than a diatribe on numbers. That was 10 years ago, just before she discovered the 4MAT system though her association with O’Neill-Blackwell and followed through with inyu training and workshops.
FOR FOUR YEARS, Wendy White-McCown ran her salon on gut feelings. She listened to others, “read” their needs and frequently struggled with ways to avoid hurting others’ feelings. Through intuition and force of personality, she grew her staff to 15 members. Then she realized, everything had changed.
It’s common for most of your clients to be similar to you in age, taste and lifestyle. But if your entire team is just like you—with the same abilities and leadership style—your business could be stymied. Jeanine O’Neill-Blackwell, founder of inyu training in Covington, Louisiana (an online training resource for salons and spas), has been coaching corporate and salon professionals for decades. Using the renowned 4MAT Learning Type Measure, which determines leadership styles, she has assessed thousands of industry professionals. She says more than 65 percent of salon pros are 4MAT Types 3 or 4, while 65 percent of spa pros are Types 1 and 2. In short, most salons need more data-driven personalities who will bring structure, work the numbers and use systems to boost productivity.
From launching a website to going mobile with a salon App, today’s salon owners are plugging into technology to build stronger, competitive and increasingly more profitable businesses. If there was a Bell Curve for the rate at which salon owners adopt technology, where would you fall on the curve? Do you ride the cutting edge, being an early adopter of every next big thing? Or do you hold back, only testing the tech waters after being pressured by your staff and clients? For this year’s special annual technology issue, we decided to detail some salon owner case studies of five different areas of technological adoption: website construction, online booking, interactive marketing, managerial software and mobile apps. Wherever you fall on the curve, you’re bound to learn from the owners who are successfully employing these five technologies, helping you perfect your own tech strategy.