Stacey Soble

Director of Brand Content Strategy

Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.

Stacey Soble wrote

How an AI Tool Captures Business from Missed Calls

by Stacey Soble

For a salon, gaining new clients used to revolve around phone conversations, but now with Artificial Intelligence, a salon can capture new appointments via texting even when the front desk is too busy to answer a call or when the salon is closed. Two salons weigh in with their data, proving it's a revenue game-changer.

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