Bart Foreman

President - Group 3 Marketing

Bart Foreman is President of Group 3 Marketing, a boutique-marketing agency providing database driven, marketing focused solutions to all segments of the beauty industry and specialty retailers. He has served as chair of the CRM Council of the Direct Marketing Association and is a frequent speaker at trade associations.

Bart Foreman, president of Group 3 Marketing

Eradicate Your Slow Days

by Bart Foreman

Got a time of the week that's a little slower than you like? Group 3 Marketing's Bart Foreman shows you how to fill your book during your slow days.

70% is Not a Good Number

by Bart Foreman

Group 3 Marketing's Bart Foreman shows salons how to battle the average 70-percent new client defection rate with some trigger-marketing tactics designed for the Age of Now.

The Big Deal About Loyalty

by Bart Foreman

Group 3 Marketing's Bart Foreman dismisses salons' belief about client loyalty and recommend three areas where owners should focus to grow their businesses.

The Inside Scoop About Client Loyalty

by Bart Foreman

Bart Foreman give readers a rude awakening with the claim, "Your clients are not loyal." Here he shares his thoughts on building a retention program that offers clients real value.

Mid-Year Beauty Trends to Help You Plan

by Bart Foreman

As I was traveling to the International SalonSpa Business Network in Amelia Island, Florida, this week, I took a moment to identify seven mid-year trends that will continue to impact the beauty industry in the near future. As you begin your planning for the end of 2011 and into 2012, keep these top trends in mind:

Fill Your Chairs

by Bart Foreman

Those of us who thought the technology revolution would make life easier have certainly been disappointed. Technology, especially as it applies to communications has made life in the fast lane almost unbearable. Thanks to smart phones, Facebook, emails, and the internet, we are wired 24/7. Me time and my time are now OUR TIME. The collective hive rules and we serve the modern guest who is real-time, I want it now, and I want it my way.

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A Blogger's Take on September's Issue

by Bart Foreman

The September issue of SALON TODAY focused on the new beauty shopper. Two articles stood out – A Window into the Consumer Mind, by Rosanne Ullman, and 1:1 The New Beauty Shopper, a special advertising section sponsored by P&G Professional. Window is a fabulous article about designing retail environments to influence buying behavior. Both articles have nuggets of information for salon owners to carefully consider. Both also missed the mark.

Intergenerational Product Marketing

by Bart Foreman

At the PBA Symposium this summer, Group 3 Marketing created lots of buzz about our intergenerational research that was sponsored by BSG/Cosmoprof and KPSS.

Bye Bye Boomers, Hello Gen Y

by Bart Foreman

If you believe, as we do, that a salon's business strategy has to encompass more than just five-star service to thrive, then join us as we take you to the Sixth Star. Our Group 3 Marketing Sixth Star strategy is simple. It's a customer centric strategy that puts the customer at the heart of every salon. It supports our belief that the marketing landscape is changing in a multitude of directions and is driven by technology and consumer demographics.

From the Inside Out

by Bart Foreman

At ISSE last month, we introduced a marketing workshop called, "Grow Your Business from the Inside Out." There's been a lot of interest around this subject, and we will carry it in these blogs for awhile.

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