Those of us who thought the technology revolution would make life easier have certainly been disappointed. Technology, especially as it applies to communications has made life in the fast lane almost unbearable. Thanks to smart phones, Facebook, emails, and the internet, we are wired 24/7. Me time and my time are now OUR TIME. The collective hive rules and we serve the modern guest who is real-time, I want it now, and I want it my way.
Salons are trying many ways to stay connected with their guests. Every salon has a website filled with nice-to-know information. Many use email to stay connected. Facebook has become very popular even though none of us really know how it impacts and influences the next sale, but it’s cheap so we do it. At the same time, software providers have created on-line booking systems to make it easier to schedule appointments.
The challenge for every salon is to capture incremental business coming from the fast lane because it is seldom that every station is filled all the time.
Let’s face it, an empty chair or treatment room is lost revenue and profits but you still have to pay the rent and utilities. Your team member is losing a sale and you are losing profits. At the same time, guests or potential new guests are in need of a service. When I tell my wife that I forgot to mention that we are having dinner with our biggest client tonight, her first thought is, “OMG, my hair and nails are a mess.” This is her moment of truth and your moment to shine.
Some salons send daily emails listing open appointments. Most guests don’t like them because they clutter their already full in-boxes. It’s life in the fast lane. Be there when a guest needs you but don’t waste their time deleting another email every day until there is a crisis and your guest needs an appointment now. Many guests are juggling their daily schedules, sometimes on the fly.
That’s why we created FILLMYCHAIRS.COM. It replaces the intrusive daily emails and Facebook postings. It complements on-line booking systems and best of all it makes it easier for your guests to do business with you. It's simple to use, inexpensive and guests love it. Here's how it works:
To learn more about Group 3 Marketing, visit www.group3marketing.com.