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STAMP 2016: Avanti's Makeover Videos

Stacey Soble | September 6, 2016 | 10:37 AM

Virtual Makeovers
Avanti Salon
Boston
Owner:
Stephen Iacobacci

Instead of posting traditional before-and-after images, Stephen Iacobacci wanted to show all the interaction between a client and her colorist, stylist and apprentice.

“I hired the Boston videographer and photographer Daniel Mathieu, and his role was to capture the teams in action and bring the work to social media with a short artistic clip,” Iacobacci says. “One of these clips generated more than 2,000 views in a couple of days, and our web analytics show a longer average session on our website and Facebook pages. We immediately had new clients and referrals through the door.”

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STAMP 2018: Offering a VIP Program to Reward Your Clients

Stacey Soble | October 3, 2018

After years of planning, Cutting Loose Salon introduced a new VIP program that rewards guests for their loyalty. The program, which has three levels, starts every guest at the Circle Level. After a guest spends $150 in the salon, Cutting Loose sends them an automated email with a $15 gift card. When the client spends $400, the salon gifts them a $30 gift card.

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STAMP 2018: Creating a Salon Mantra or Mission Statement

October 3, 2018

When Penzone Salon + Spa opened its newest location in May 2018, it took the opportunity to completely reinvent the brand. Working with business consultant Venn Brand Group and the micro agency The Wonder Jam, the salon realigned its spa mantra to “We improve lives from the outside in.” This mantra supports the salon’s new holistic approach to beauty.

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STAMP 2018: Re-Branding Through Marketing Illustrations

Stacey Soble | October 3, 2018

Ginger Bay is proud of its 27-year history within the St. Louis community and wanted its brand to reflect its longtime presence. To promote the rebrand, Imaginal Marketing incorporated the St. Louis Arch and local scenery into an illustration, using the tagline Share The Love—STL is the nickname for St. Louis as well as its airport code.

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STAMP 2018: Try a Guerilla Marketing Campaign

Stacey Soble | September 19, 2018

Two of RedBloom Salon's master stylists took the lead on a marketing project that had some legs. Without telling the team why, they asked each member why they love what they do and collected the responses through an online form. On a Monday, when the salon was closed, the team leaders used window markers to write the responses on the salon’s windows to surprise both the guests and the team members.

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