Management Practices

Does Your Salon Need a Pick-Me-Up?

Stacey Soble | January 6, 2014 | 4:13 PM

Most industry competitions, including ours, recognize those at the top of their game. For example, the SALON TODAY 200 honors those who are excelling at business management, SALONS OF THE YEAR celebrates new salons and spas for their gorgeous décor, and STAMP (SALON TODAY’s Annual Marketing Program) recognizes the brilliant marketers and promoters.

Yet, SALON TODAY’s overall mission is to provide salons and spas, of all shapes and sizes, business information, strategies and best practices that helps them grow to the next level. So I’m happy to announce that we’ve recently partnered with three diverse companies—Keratin Complex, Takara Belmont and STX—to develop SALON TODAY’s Total Salon Makeover, a whole new kind of competition that lends a helping hand—or rather several helping hands—to a salon in need and to help it realize its best potential.

To apply, owners simply have to state their best case by writing an essay detailing why their salon is in need of a makeover and how a technology, product and design boost would help them improve their business. To increase their chances, we’re inviting salons to submit interior images and even a short video of current working environments.

Through the generosity of our partners, this competition promises some pretty sweet prizes, totaling more than $30,000:

Keratin Complex is gifting the winning salon with its full retail collection, fully stocked backbar, and full Color Therapy product portfolio, as well as a comprehensive marketing and education package to help the salon’s team be successful.

STX is pledging to deliver a complete salon management system, including hardware and software.

Takara Belmont is donating a new front desk OR other area in the winning salon along with interior design consulting services.

And, SALON TODAY editors will be following the winning salon’s makeover transformation through blogs, digital stories and through our magazine’s pages.

The entry deadline is March 31, 2014, so if you’re interested, don’t delay. For detailed information on how to enter and a complete list of rules, please visit

More from Management Practices

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More