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Management Practices

2013 STAMP Mobile Website Winner: Visible Changes

Stacey Soble | August 19, 2013 | 11:10 PM

Visible Changes
Seventeen locations headquartered in Houston, Texas
Owned by: John McCormack

As Visible Changes worked to rebrand its website in 2012, it partnered with Evoke Brand Strategies to help it create a mobile site with online booking and online store integration. Guests using the mobile site can now learn about different locations, visit the style gallery, read the salon news, connect to the salon’s social media platforms, book an appointment and shop in the salon’s store all from the palm of their hands. “The feedback from our current and prospective clients far exceeded our expectations,” says McCormack. “Between October and May, we had more than 104,000 unique visitors.”

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Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
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SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

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