Introduce Your Beauty Brand to the World with The California Pavilion
Introduce Your Beauty Brand to the World with The California Pavilion
Traveling with a buddy—always more fun.  And sharing costs—always smart. The California Trade Alliance (CTA) helps emerging and established beauty brands exhibit at shows around the world by being part of their larger presence in their California Pavilion. 

Two new trade activities have been added this year: the California Pavilion will be at Cosmoprof India and Beauty Buyer Meetings | Middle East.  At last year’s India Cosmoprof show last June, 13 brands from the United States exhibited.

According to CTA, India is the next frontier and participating in the California Pavilion offers brands a platform where their brand can enter and grow in the market.

A hosted Beauty Buyer Meeting platform sets-up pre-scheduled meetings with overseas buyers from retail, e-tail, home shopping TV, pharmacies, spas, and luxury retail. They will focus on specific regions where growth is strong and are underrepresented by trade shows.


California Pavilion @ Cosmoprof Bologna 

March 12-15, 2020 in Bologna, Italy, exhibit with the California Pavilion and meet buyers from all over the world. This trade show draws 265,000 visitors from 70 countries of origin.

Beauty Buyer Meetings Middle East

US beauty brands have one-on-one meetings with buyers from the Middle East at this two and half day event located at the beautiful Oberoi hotel in the downtown business district of Dubai.

California Pavilion @ Beautyworld Dubai

May 31 - June 2, join the California Pavilion at the largest international trade fair for beauty products, hair, fragrances and well-being in the Middle East.

USA Pavilion @ Cosmoprof India

September 2-4, exhibit in the USA Pavilion at Cosmoprof India in Mumbai at this business-to-business event for the fast-growing beauty market in India.

Beauty Buyer Meetings Latin America

Dates TBD, buyers from Latin America and USA beauty brands come together in Panama for two and half days of relationship building, business and entertainment.

 What makes these Buyer Meetings unique: 

1.           The participants are limited to USA beauty brands only.

2.           Buyers pay to participate because they want to meet your brand. It is not a vacation for them.

3.           CTA is working with most US States and Department of Commerce to provide initial funding to minimize cost and expand exports.

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Originally posted on Modern Salon