We’ve been talking about how we bring our brand to life. As Hair & Co BKLYN our name is very significant.
HAIR is what we do. Keep it simple. Cut through the noise.
CO. is who we are.
COllaboration is how we work and practice our craft together as a team.
COmmunity is the diverse Brooklynites we serve with our services and our charitable efforts.
COmmitment to always putting our clients first.
COnfindence is the result of our culture. Our training system inspires us be color-strong and love and master all types and textures of hair.
Now, all roads must align with what we do and who we are, including store design, people, services, product, marketing and training. Ready, set, go!!!
We started with our business plan and asked ourselves several questions:
1. How does the space play a part in our brand? We want to be approachable and expose what we do.
2. What are we looking for in the people? One brand one voice.
3. How will the product and service mix make a difference?
Wow, it’s an amazing feeling to really crystalize our point of difference. We have a ton of vendor meetings scheduled over the next two weeks to see which brands will align with our vision.
So much to do and time is flying by…..Chat Soon.
Did you miss Allyson King's former blogs as she and her husband Shannon open their dream salon in Brooklyn. Catch up on their journey!