Atelier SalonSpa & Studio
San Jose, California
Owned by: Karie Bennett
The majority of Atelier’s guests are busy professional women, many of whom frequently go straight from a day at work to a night out. To incentivize them to drop in for Atelier’s ancillary services in-between hair appointments, Bennett designed the Happier Hour promotion.
For $25, the promotion offered clients a professional makeup application plus a voucher for $25 worth of new Aveda makeup. The campaign, which cost $775 for poster design, copywriting and printing, was advertised with a large poster displayed outside the salon in the busy shopping center.