STAMP 2015: Nuovo's Recruitment Materials

Join the Nuovo Team
Nuovo Salon Group
Sarasota, Florida
Owned by: Terry McKee and James Amato

To target passionate, creative, like-minded people, Nuovo created a series of Facebook and Instagram posts featuring its team environment. The posts were circulated on Facebook with paid boosts, ensuring they reach a greater audience.

One of Nuovo's recruitment posts.

The messages include, “Live What You Love,” “Follow Your Passion” and “What Lights Your Fire?” and invite potential applicants to make the world more beautiful one client at a time. The images were run with a link to the careers page on the salon’s website.

“Since running the ads, we’ve had 28 applications come through our website in two months,” Terry McKee says.

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